Post-Obama horn-tooting

Share this article:
Hey, why not -- if your claim to fame was a digital campaign that helped put Obama over the top, you'd toot your horn too, right? The Wall Street Journal reported today that marketing technology companies -- in mobile marketing and online ads -- that were hired to create campaigns for Obama are now using that success to get a leg up. Those companies include Quattro Wireless, which created SMS and mobile Web campaigns in 10 battleground states; Distribute Networks, which sent the texts that announced Joe Biden as Obama's VP pick; and Pontiflex, which generated online leads for the campaign.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the Week


Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

Featured Listings

Stirista

Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...