Post-Grad E-Commerce Site Taps Film Director

Share this article:
Novix Media Inc., New York, an Internet-based media and entertainment company, hired director Barry Sonnenfeld in late February to provide content and artistic direction for the company's new e-commerce site.


The director of "Men in Black" and "Get Shorty" will serve as "creative god" for the as-yet-unnamed site, which will launch in May. The "project," as the company is calling it, will strictly focus on providing e-commerce supported by entertainment content for twenty-somethings who have recently graduated from college.


"This is a huge market and these kids are just entering the business world and beginning to develop allegiances to products and services," said Novix Media chairman and George magazine co-founder Michael Berman. "This site will provide them with a one-stop shopping experience mixed with a presentation of services like tax preparation, apartment hunting, job searches and product reviews, as well as entertainment content such as original Webcasted programming."


Sonnenfeld was brought in because of his recent success with films such as "Men in Black," which have touched a chord with the audience the site seeks to reach.


"Barry has been really successful visually imparting the styles that these college graduates have grown up with," said Berman. "We want visitors to the site to enjoy the original content and popular culture aspects while they are buying products or using the services we and our partners will provide."


Berman said that the site would be a community-based site encouraging repeat visits and reliance on the continuing services provided through it.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Good Descriptions Rate More Than Good Reviews

Good Descriptions Rate More Than Good Reviews

Price still rules as an online purchase influencer, says a new survey, but basic brand assets should not be ignored in online product presentations.

For CMOs, A Tale of Two Situations

For CMOs, A Tale of Two Situations

A survey of 525 chief marketers finds them voyaging between digital discovery and digital deliverance, riding out turbulent trends to positions of newfound respect.

Is Native Advertising an Evolution or a Mutation?

Is Native Advertising an Evolution or a Mutation?

Was there truth to John Oliver's rant or was the comedic host unfair in his admonishments?