Possible Microsoft-Yahoo deal has mobile-device owners on edge of seats

Share this article:

The potential synergy between Microsoft and Yahoo offers wireless-device owners something to look forward to.

Microsoft's healthy mobile operating system and Yahoo's Go service for mobile phones are strengths that can benefit today's wireless users.

"Yahoo's oneSearch service could make dramatic improvements to the MSN search offering," said Anne Baker, vice president of marketing at Action Engine, a mobile on-device portal provider. "And Microsoft could also benefit from enhancing their MSN Web offer to more closely resemble the usability enhancements found in the Yahoo Go service."

Yahoo entered into the agreement to acquire the remaining equity interest in Right Media for $680 million at the beginning of the month.

The deal follows Yahoo's 20 percent investment in the company last year.

This decision comes shortly after Google's planned purchase of DoubleClick Inc. The search giant plans to pay $3.1 billion to acquire DoubleClick, adding display ad technology to its list of previously search-focused Internet marketing services.

Share this article:

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.