PopularMedia increases e-mail delivery by 20 percent with the help of StrongMail

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Viral marketing and optimization firm PopularMedia has increased its e-mail delivery rates by 20 percent since it went from an in-house mailing system to using StrongMail's e-mail platform.

PopularMedia√°creates viral marketing campaigns for brands like eToys and agencies such as Entertainment Book. E-mail is a core component of PopularMedia's marketing programs, as it serves as the primary channel for enabling viral communication between customers and their friends. Each month, millions of e-mails are generated by PopularMedia's campaigns.

"We've got a fast growing list of clients and agencies that we create viral campaigns for based on targeting and analytics," said Jim Calhoun , CEO/founder of Popular Media, San Francisco.

"We needed to scale our operation to account for this growth and have more control of the infrastructure," he said. "StrongMail addresses important issues like compliance and data measurement which our customers depend on. This allows us to focus on the viral marketing part."

Prior to StrongMail, PopularMedia's prior delivery system did not measure e-mail performance beyond e-mails sent and click-through data. StrongMail's platform includes authentication, in-depth reporting, bounce management capabilities and deliverability services.

PopularMedia's integration follows a number of other recent Web 2.0 companies that have signed up with StrongMail for e-mail services, such as Netflix, teen-focused social networking site Piczo, consumer-friendly Wiki for collaborating and publishing online Wetpaint.

"We've been signing up a lot of Web 2.0 companies lately, demonstrating that despite what you hear about social networking being the demise of e-mail, e-mail is still a killer application," said Dave Lewis, vice president of marketing at StrongMail, Redwood City, CA.

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