February 16, 1998
Poppe Tyson Executive Joins OgilvyOne
Former Poppe Tyson executive George Pace has signed on as associate director of interactive services for direct marketing agency OgilvyOne Worldwide, New York. Pace was director of online research and business development of the Poppe Tyson research and consulting division Decision Tree, New York.
Pace will help develop and manage market analysis, research and online strategies for companies such as IBM, GTE and Kodak.