Popmail.com to Provide E-Mail Marketing Services to Ticketmaster.com

Share this article:
Popmail.com Inc., Dallas, yesterday agreed to provide permission-based e-mail marketing services to Ticketmaster.com, a unit of Ticketmaster Online-CitySearch Inc., Pasadena, CA.


Ticketmaster.com will use Popmail's ENewsNotifier e-mail marketing tool to target ticket buyers who have elected to receive e-mails with customized offers and specialized content.


Ticketmaster is considering providing event notifications, daily music and sports news updates and newsletters to its consumers.


The companies also are exploring additional products and services to spur incremental ticket sales for sports and entertainment entities.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Word to the Wise: Free Gift

Word to the Wise: Free Gift

Who doesn't love a free gift?

SAP Ramps Up Canadian Cloud Investment

SAP Ramps Up Canadian Cloud Investment

It's one of 16 new data centers the software company will open this year to meet a 39% increase in demand for cloud services.

Top 5 Spending and Investment Insights from Marketers

Top 5 Spending and Investment Insights from Marketers

Confidence in data-driven marketing led marketers to set high Q1 2014 goals.