Popmail.com to Provide E-Mail Marketing Services to Ticketmaster.com

Share this article:
Popmail.com Inc., Dallas, yesterday agreed to provide permission-based e-mail marketing services to Ticketmaster.com, a unit of Ticketmaster Online-CitySearch Inc., Pasadena, CA.


Ticketmaster.com will use Popmail's ENewsNotifier e-mail marketing tool to target ticket buyers who have elected to receive e-mails with customized offers and specialized content.


Ticketmaster is considering providing event notifications, daily music and sports news updates and newsletters to its consumers.


The companies also are exploring additional products and services to spur incremental ticket sales for sports and entertainment entities.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.