PopMail to Provide E-Mail Marketing for Denver Broncos
The Internet-based marketing company will provide the services through the football team's Web site, www.DenverBroncos.com, which was developed by ACSsports.com Inc.
Harnessing personas, loyalty programs, and new technologies can help marketers better connect with customers.
The industries business unit, led by ex-White House CIO Vivek Kundra, will serve six industry groupings.
Columbia University raises nearly $7 million in donations in just 24 hours with a combination of social media, live events, and gamification.