PopMail to Provide E-Mail Marketing for Denver Broncos
The Internet-based marketing company will provide the services through the football team's Web site, www.DenverBroncos.com, which was developed by ACSsports.com Inc.
Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.
The online wine retailer's strategy incorporates different flavors and depths.
Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.