Pop.com Goes For Stars not Banners

Share this article:
Dreamworks and Imagine Entertainment are in negotiations with Will Smith, Julia Roberts, Eddie Murphy and Mike Myers to create content and market the company's entertainment net casting site Pop.com, which will launch in June. The site will feature original net programming including live pay-per-view Webcasting, and live action and animated shorts. The stars will receive both cash and stock options for the deals. Pop.com does not plan on using any banner ads on the site, instead it says it will derive profits from pay-per-view and merchandising.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Microsoft Set to Overtake Yahoo in Ad Revenues

Microsoft Set to Overtake Yahoo in Ad Revenues

Marissa Mayer can take credit for reversing ad declines. Still, her company will fall out of digital's Top 3 by year's end, according to eMarketer.

Oracle Announces Enhancements to its Marketing Cloud

Oracle Announces Enhancements to its Marketing Cloud

It continues to integrate functionalities from BlueKai, Responsys, and Eloqua.

In the Age of Storytelling, Is the CTA Still Viable?

In the Age of Storytelling, Is the CTA ...

Marketers have always put calls-to-action in messaging, but research suggests that sequenced ads may be more effective.