Pop.com Goes For Stars not Banners

Share this article:
Dreamworks and Imagine Entertainment are in negotiations with Will Smith, Julia Roberts, Eddie Murphy and Mike Myers to create content and market the company's entertainment net casting site Pop.com, which will launch in June. The site will feature original net programming including live pay-per-view Webcasting, and live action and animated shorts. The stars will receive both cash and stock options for the deals. Pop.com does not plan on using any banner ads on the site, instead it says it will derive profits from pay-per-view and merchandising.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Is the Next Mobile Already at Hand?

Is the Next Mobile Already at Hand?

Researchers quibble about just how big the Internet of Things is going to be, but a new report says it's going to be huge and that marketers need to pay ...

Sony Brings Data to Outdoor Advertising

Sony Brings Data to Outdoor Advertising

Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.