Pop.com Goes For Stars not Banners

Share this article:
Dreamworks and Imagine Entertainment are in negotiations with Will Smith, Julia Roberts, Eddie Murphy and Mike Myers to create content and market the company's entertainment net casting site Pop.com, which will launch in June. The site will feature original net programming including live pay-per-view Webcasting, and live action and animated shorts. The stars will receive both cash and stock options for the deals. Pop.com does not plan on using any banner ads on the site, instead it says it will derive profits from pay-per-view and merchandising.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.

Top 20 Percent Is Twice as Good at Converting as the Rest

Top 20 Percent Is Twice as Good at ...

There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.

Ecstatic Over Programmatic

Ecstatic Over Programmatic

Ads purchased programmatically will double this year to $10 billion, and then again to $20 billion in 2016, a new study forecasts.