May 2013 Issue

Battle of the Brands

Breakfast at Tiffany's or the Red Carpet With Harry Winston?

Diary of a CMO

Subscribe
Archive

Subscribe

Archive	Login \| Register

Infographic: CMOs and CIOs Fight for Customer Centricity

Multichannel Is Perrigo's Marketing Cure

40 Under 40: 2013 Call For Entries Now Open!

March 06, 2000

Pop.com Goes For Stars not Banners

Dreamworks and Imagine Entertainment are in negotiations with Will Smith, Julia Roberts, Eddie Murphy and Mike Myers to create content and market the company's entertainment net casting site Pop.com, which will launch in June. The site will feature original net programming including live pay-per-view Webcasting, and live action and animated shorts. The stars will receive both cash and stock options for the deals. Pop.com does not plan on using any banner ads on the site, instead it says it will derive profits from pay-per-view and merchandising.