POP Multimedia, @Once Team Up for E-Mail Campaigns

Share this article:
Online advertising agency POP Multimedia, Seattle, is partnering with targeted messaging services provider @Once, Portland, OR, to provide targeted permission-based e-mail marketing services, the agency said yesterday.


POP Multimedia said it would offer its clients personalized e-mail campaigns using @Once's eMessaging platform.


"Permission-based, targeted e-mail campaigns are the most cost-effective method for generating e-commerce sales and building customer loyalty," said Jon Brodeur, president of @Once.


This is not the first time the company has worked with POP Multimedia, said Tim Price, @Once's vice president of business development. He said the two companies had a previous relationship through mutual clients Real Networks and Nintendo.


"This is the second generation of our relationship," Price said. "POP Multimedia will be a reseller of our services to their clients."


He said the companies are now developing targeted rich media e-mail campaigns for two companies that he would not name.


"One of the clients [wants] to drive an audience to a live event Web site," Price said. "POP Multimedia developed some of the content for that site."

This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions