POP Database
POP Database
Walter Karl Interactive
Description: This file contains offline product targeting elements derived from high-end statistical modeling and analytics. The database will allow you to identify prospects that are likely to shop in a wide range of categories using elements such as purchase history, dollars spent and items purchased. In addition, the database is beneficial for traditional offline marketers, especially catalogers and retailers, giving them the ability to select prospects with a high likelihood of wanting exactly what they offer via e-mail.
Selects: 30,000,000 universe
Contact: Your list broker or Walter Karl Interactive, 395 Hudson Street, New York, NY 10914
Phone: 646/336/4153
Fax: 646/336-4101
E-mail: kathleeng@wkinteractive.com
