POP Database

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POP Database

Walter Karl Interactive

Description: This file contains offline product targeting elements derived from high-end statistical modeling and analyt­ics. The database will allow you to identify prospects that are likely to shop in a wide range of categories using elements such as purchase history, dollars spent and items purchased. In addition, the data­base is beneficial for traditional offline marketers, especially catalogers and retailers, giving them the ability to select prospects with a high likelihood of want­ing exactly what they offer via e-mail.

Selects: 30,000,000 universe

Contact: Your list broker or Walter Karl Interactive, 395 Hudson Street, New York, NY 10914

Phone: 646/336/4153

Fax: 646/336-4101

E-mail: kathleeng@wkinteractive.com

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