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Marketing Is Surging

Marketing Is Surging

Marketers are learning to live in an engagement culture.

Analyzing Data Should Never Get Old

Analyzing Data Should Never Get Old

Why marketers need to manage the sales process, not monitor it.

Moments of Truth in Marketing

Moments of Truth in Marketing

Are you failing to bond with your customers?

Customer Bonding

Customer Bonding

If no one has taken the lead in establishing social media in all parts of your company yet, you might discover an opportunity is lurking for marketing to take it.

Campaign ROI Is No Longer Enough

Campaign ROI Is No Longer Enough

Marketers are more likely to hit a home run when they consider campaign influence.

Marketers Get Their Game On

Marketers Get Their Game On

Gaining behavior management skills will grow in importance as gamification continues to grow in popularity as a marketing asset.

Subscriptions Drive Social Marketing

Subscriptions Drive Social Marketing

Marketers whose firms use a recurring revenue model need to think differently about their approaches to customer acquisition and retention.

There's TDA in Your Future and You Should Care

There's TDA in Your Future and You Should Care

Topological data analysis can help marketers discover valuable, unexpected insights from Big Data.

Social Marketing's Golden Age Starts Now

Social Marketing's Golden Age Starts Now

Marketing is the tip of the spear when it comes to social media adoption within an enterprise.

Winning the Zero-Sum Game

Winning the Zero-Sum Game

Customers are an essential economic resource, especially in a highly competitive market. It's marketing analytics that can help to attract and retain them.

Marketing and the Interboom

Marketing and the Interboom

In lean economic times marketing can harness technology to streamline costs and improve results.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SKA

SKA

SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...