April 12, 2013
Gaining behavior management skills will grow in importance as gamification continues to grow in popularity as a marketing asset.
March 15, 2013
Marketers whose firms use a recurring revenue model need to think differently about their approaches to customer acquisition and retention.
February 15, 2013
Topological data analysis can help marketers discover valuable, unexpected insights from Big Data.
January 07, 2013
Marketing is the tip of the spear when it comes to social media adoption within an enterprise.
January 07, 2013
Customers are an essential economic resource, especially in a highly competitive market. It's marketing analytics that can help to attract and retain them.
January 07, 2013
In lean economic times marketing can harness technology to streamline costs and improve results.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
