Marketers are learning to live in an engagement culture.
Why marketers need to manage the sales process, not monitor it.
Are you failing to bond with your customers?
If no one has taken the lead in establishing social media in all parts of your company yet, you might discover an opportunity is lurking for marketing to take it.
Marketers are more likely to hit a home run when they consider campaign influence.
Gaining behavior management skills will grow in importance as gamification continues to grow in popularity as a marketing asset.
Marketers whose firms use a recurring revenue model need to think differently about their approaches to customer acquisition and retention.
Topological data analysis can help marketers discover valuable, unexpected insights from Big Data.
Marketing is the tip of the spear when it comes to social media adoption within an enterprise.
Customers are an essential economic resource, especially in a highly competitive market. It's marketing analytics that can help to attract and retain them.
In lean economic times marketing can harness technology to streamline costs and improve results.
Company of the week
As the leading source for direct marketing youth data, alloyASL connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.