Polsteins Home & Beyond plans CRM push

Share this article:

Online home improvement retailer Polsteins Home & Beyond recently adopted eWayDirect's e-mail platform to improve its retention marketing efforts with the channel.

Edison, NJ-based Home & Beyond will be using the online service company's e-mail marketing platform with its pre-existing consumer database.

“E-mail is a critical piece to building an ongoing relationship with a customer,” said Marty Donner, chief revenue officer at eWayDirect. He added that one of the things that attracted Home & Beyond to the channel was that it was “extraordinarily cost effective.”

This is the first partnership between eWayDirect and Home & Beyond. The companies were introduced through Home & Beyond's creative online partner, SellUp. While SellUp will still handle most of the creative for the outgoing e-mail campaigns, Donner said that his company would consult on the creative as well.

While Donner declined to share any details of the contract with DMNews, he did say that the companies would be evaluating the sales, ROI and customer retention levels to judge the effectiveness of each effort done under the partnership.

Share this article:
close

Next Article in Email Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Email Marketing

1-800-GOT-JUNK? Cleans Up Its Email Marketing

1-800-GOT-JUNK? Cleans Up Its Email Marketing

The junk removal company trashes the batch-and-blast method and focuses on customer loyalty.

News Byte: Exact Data Strikes a Blow for Clean Email Lists

News Byte: Exact Data Strikes a Blow for ...

The company partners with BriteVerify to offer automatic list cleaning to SMB clients.

Oh, Canada! Five Ways to Deal With the Canadian Anti-Spam Law

Oh, Canada! Five Ways to Deal With the ...

A veteran emailer from the North Country tells U.S. marketers how to navigate the new regulations taking effect on July 1.