Polls Examine Online Youth Market

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Harris Interactive, Rochester, NY, an e-marketing research firm, Monday announced agreements with Web sites of two major youth-oriented cable TV stations to produce market studies that will report the spending behaviors of online youth.


MTVi and Nickelodeon Online, both of New York, will leverage their name recognition in the studies that will separately seek 12,000 responses this year from children, adolescents and young adults. Both companies said the polls will attract businesses that have a long-term commitment marketing to this demographic.


MTVi's YouthPulse and Nickelodeon's KidsPulse will examine the age groups' spending patterns, their views toward technology and their hobbies. Harris will leverage its consumer database of more than 5 million respondents to produce age-appropriate online panels for the research.

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