Polls Examine Online Youth Market

Share this article:
Harris Interactive, Rochester, NY, an e-marketing research firm, Monday announced agreements with Web sites of two major youth-oriented cable TV stations to produce market studies that will report the spending behaviors of online youth.


MTVi and Nickelodeon Online, both of New York, will leverage their name recognition in the studies that will separately seek 12,000 responses this year from children, adolescents and young adults. Both companies said the polls will attract businesses that have a long-term commitment marketing to this demographic.


MTVi's YouthPulse and Nickelodeon's KidsPulse will examine the age groups' spending patterns, their views toward technology and their hobbies. Harris will leverage its consumer database of more than 5 million respondents to produce age-appropriate online panels for the research.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.