Polk Offers Puerto Rican Motor Vehicle Data

Share this article:
R.L. Polk & Co. will offer vehicle registration data for Puerto Rico, the company announced yesterday.


The agreement between Polk and Puerto Rico allows the firm access to information for all vehicles registered in Puerto Rico.


The data is not available through any other U.S. firm and will be updated on a monthly basis.


R.L. Polk & Co., Southfield, MI, licenses motor vehicle registration data to automobile manufacturers and dealers for statistical purposes, such as research sampling and aggregate market research.


The registration data cannot be used to target individual vehicle owners, because Puerto Rico complies with the Driver's Privacy Protection Act, which mandates that drivers give specific permission before their information is released for any direct marketing purpose.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through ...

Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

40 Under 40 2014: Nominations Are Now Open!

40 Under 40 2014: Nominations Are Now Open!

It's time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News's 40 Under 40 Awards. The deadline is Friday, June 6, 2014.

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

News Byte: MediaCrossing Partners with ASL Marketing on ...

The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.