How did marketers get thrown into the ring, battling social issues instead of just selling soft drinks or fast food? Read on.
The RNC's campaign to kill Obamacare aimed to get its point across using a heavy dose of social and Web.
Former presidential candidate Newt Gingrich is reportedly renting out his list of donors for up to $26,000.
Zazzle.com, an online platform for customized gifts, posters and apparel, inaugurated a campaign in January in an effort to engage its community of fans.
The messaging from political campaigns in a presidential election year is about as close and uncomfortable as actual hand-to-hand combat.
It's a given that marketers - including politicians in election years - target precise messages to specific groups of consumers.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.