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 politics

Online retailer puts its own spin on the presidential race

May 01, 2012

Zazzle.com, an online platform for customized gifts, posters and apparel, inaugurated a campaign in January in an effort to engage its community of fans.
 

GOP candidates teach me targeting 101

Scott Donaton, Ensemble April 01, 2012

The messaging from political campaigns in a presidential election year is about as close and uncomfortable as actual hand-to-hand combat.
 

Winning votes with interactive TV

July 20, 2011

It's a given that marketers - including politicians in election years - target precise messages to specific groups of consumers.