politics

Yes, Marketers Should Play Politics

Yes, Marketers Should Play Politics

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How to craft campaigns that encourage shoppers to vote for a brand with their dollars.

Brands = The New Weapons for Social Change

Brands = The New Weapons for Social Change

How did marketers get thrown into the ring, battling social issues instead of just selling soft drinks or fast food? Read on.

RNC's Anti-Obamacare campaign mobilizes online for #FullRepeal

RNC's Anti-Obamacare campaign mobilizes online for #FullRepeal

The RNC's campaign to kill Obamacare aimed to get its point across using a heavy dose of social and Web.

Newt Gingrich's donor list for sale not new in political world

Newt Gingrich's donor list for sale not new in political world

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Former presidential candidate Newt Gingrich is reportedly renting out his list of donors for up to $26,000.

Online retailer's presidential poll

Online retailer's presidential poll

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Zazzle.com, an online platform for customized gifts, posters and apparel, inaugurated a campaign in January in an effort to engage its community of fans.

GOP candidates teach me targeting 101

GOP candidates teach me targeting 101

The messaging from political campaigns in a presidential election year is about as close and uncomfortable as actual hand-to-hand combat.

Winning votes with interactive TV

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It's a given that marketers - including politicians in election years - target precise messages to specific groups of consumers.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...