politics

Yes, Marketers Should Play Politics

Yes, Marketers Should Play Politics

By

How to craft campaigns that encourage shoppers to vote for a brand with their dollars.

Brands = The New Weapons for Social Change

Brands = The New Weapons for Social Change

How did marketers get thrown into the ring, battling social issues instead of just selling soft drinks or fast food? Read on.

RNC's Anti-Obamacare campaign mobilizes online for #FullRepeal

RNC's Anti-Obamacare campaign mobilizes online for #FullRepeal

The RNC's campaign to kill Obamacare aimed to get its point across using a heavy dose of social and Web.

Newt Gingrich's donor list for sale not new in political world

Newt Gingrich's donor list for sale not new in political world

By

Former presidential candidate Newt Gingrich is reportedly renting out his list of donors for up to $26,000.

Online retailer's presidential poll

Online retailer's presidential poll

By

Zazzle.com, an online platform for customized gifts, posters and apparel, inaugurated a campaign in January in an effort to engage its community of fans.

GOP candidates teach me targeting 101

GOP candidates teach me targeting 101

The messaging from political campaigns in a presidential election year is about as close and uncomfortable as actual hand-to-hand combat.

Winning votes with interactive TV

By

It's a given that marketers - including politicians in election years - target precise messages to specific groups of consumers.

Sign up to our newsletters

Latest Jobs:


Company of the Week


Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

Featured Listings

Stirista

Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...