August 01, 2012
The RNC's campaign to kill Obamacare aimed to get its point across using a heavy dose of social and Web.
July 01, 2012
Former presidential candidate Newt Gingrich is reportedly renting out his list of donors for up to $26,000.
May 01, 2012
Zazzle.com, an online platform for customized gifts, posters and apparel, inaugurated a campaign in January in an effort to engage its community of fans.
April 01, 2012
The messaging from political campaigns in a presidential election year is about as close and uncomfortable as actual hand-to-hand combat.
It's a given that marketers - including politicians in election years - target precise messages to specific groups of consumers.
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What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
