How did marketers get thrown into the ring, battling social issues instead of just selling soft drinks or fast food? Read on.
The RNC's campaign to kill Obamacare aimed to get its point across using a heavy dose of social and Web.
Former presidential candidate Newt Gingrich is reportedly renting out his list of donors for up to $26,000.
Zazzle.com, an online platform for customized gifts, posters and apparel, inaugurated a campaign in January in an effort to engage its community of fans.
The messaging from political campaigns in a presidential election year is about as close and uncomfortable as actual hand-to-hand combat.
It's a given that marketers - including politicians in election years - target precise messages to specific groups of consumers.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.