politics

Brands = The New Weapons for Social Change

Brands = The New Weapons for Social Change

How did marketers get thrown into the ring, battling social issues instead of just selling soft drinks or fast food? Read on.

RNC's Anti-Obamacare campaign mobilizes online for #FullRepeal

RNC's Anti-Obamacare campaign mobilizes online for #FullRepeal

The RNC's campaign to kill Obamacare aimed to get its point across using a heavy dose of social and Web.

Newt Gingrich's donor list for sale not new in political world

Newt Gingrich's donor list for sale not new in political world

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Former presidential candidate Newt Gingrich is reportedly renting out his list of donors for up to $26,000.

Online retailer's presidential poll

Online retailer's presidential poll

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Zazzle.com, an online platform for customized gifts, posters and apparel, inaugurated a campaign in January in an effort to engage its community of fans.

GOP candidates teach me targeting 101

GOP candidates teach me targeting 101

The messaging from political campaigns in a presidential election year is about as close and uncomfortable as actual hand-to-hand combat.

Winning votes with interactive TV

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It's a given that marketers - including politicians in election years - target precise messages to specific groups of consumers.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.