Political Marketing

100-Day Dash: What Clinton and Trump Need to Do to Win

100-Day Dash: What Clinton and Trump Need to Do to Win

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In an election campaign where it seems anything goes, strategists and data analysts say there are still some truisms to consider

Sad: Trump's Email Woes Continue

Sad: Trump's Email Woes Continue

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Spam and low volume compared to the Clinton machine

RNC: Big Tech's Unclear Message on Trump

RNC: Big Tech's Unclear Message on Trump

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Some big tech companies are giving the Republican National Convention a wide berth, but the message from others is mixed

Spotlight On: Live Streaming from the Capitol

Spotlight On: Live Streaming from the Capitol

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Keith O'Brien discusses the ramifications from last night's House Democrats live stream on gun violence. He discusses how it impacts politics, C-SPAN, broadcast media, and brands.

Consumers See Trump Ads Where They Don't Exist

Consumers See Trump Ads Where They Don't Exist

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A consumer survey shows Trump keeping pace with Hillary across all channels, all likely due to earned media

Spotlight On: Trump and Data

Spotlight On: Trump and Data

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Is Trump's disinterest in data genuine?

Twitter Got Trump This Far, Does He Need Email to Take Him the Rest of the Way?

Twitter Got Trump This Far, Does He Need Email to Take Him the Rest of the Way?

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Hillary's already socking away summer media time, while Donald deals with the pains of shifting from earned to paid media vehicles.

On House of Cards, Pollyhop, and Digital Political Possibilities

On House of Cards, Pollyhop, and Digital Political Possibilities

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Could Will Conway and his search engine stooge actually fix a presidential election by controlling what voters see on a search engine? Ummm...not really.

Fueling the Bern Through Multichannel Marketing

Fueling the Bern Through Multichannel Marketing

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At SXSW, Sanders' campaign staff reveals how the Vermont senator is putting digital tools in the hands of voters to drive his presidential ticket.

Today, All Politics Is Digital

Today, All Politics Is Digital

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Data is king among the nation's kingmakers, says Rocket Fuel's JC Medici, who sees TV finally ceding ground to digital in the 2016 presidential race.

Social Media's Super Tuesday Picks

Social Media's Super Tuesday Picks

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Will Trump the Tweeter have a big day? Most likely, as will Hillary, according to social media monitoring in the 12 states voting today.

Rocket Fuel's J.C. Medici Says Digital Is Bringing Agnosticism to D.C.

Rocket Fuel's J.C. Medici Says Digital Is Bringing Agnosticism to D.C.

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Martech companies are playing politics, they're just not taking sides.

Cruz, the Direct Mail Disruptor

Cruz, the Direct Mail Disruptor

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Did a controversial direct mail piece revealing people's "voting scores" cause more Cruz supporters to appear at the polls in Iowa?

AOL Is the Campaign Contribution Champion

AOL Is the Campaign Contribution Champion

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And it's not even a close race. Accounting for just 4% of the addresses on presidential candidates' lists, AOL produces 22% of donation dollars.

 This Election Year Digital Runs Neck and Neck With TV

This Election Year Digital Runs Neck and Neck With TV

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Mobile-reliant Hispanic and African-American voters are helping to take digital prime-time in 2016.

Handicapping the GOP Email Race

Handicapping the GOP Email Race

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Trump, an email laggard, sits atop the polls. Carson, an email pioneer, is falling like a stone. Is this not the same channel that delivered Obama a second term?

Marketeering Turns to Electioneering

Marketeering Turns to Electioneering

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Presidential candidates are many, their TV ratings are high, and their budgets are mighty. How can marketing services companies resist?

The Memeification of Political Marketing

The Memeification of Political Marketing

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In a bid to draw millennial votes, Ben Carson and Donald Trump pulled off some of the most brilliantly misaligned marketing maneuvers of the election narrative.

Cruz Goes Toe-to-Toe With Trump on Twitter

Cruz Goes Toe-to-Toe With Trump on Twitter

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He calls out debate moderators for pettiness and scores big in social media buzz.

Can Ad Tech Bring Down the High Cost of Getting  Elected?

Can Ad Tech Bring Down the High Cost of Getting Elected?

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Probably not, but this data-driven media tool might make trashing the other candidate on TV more efficient.

Trump Trumps Hillary on Twitter

Trump Trumps Hillary on Twitter

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The Democrats had a debate last night, but it was the GOP's front-runner who had a bigger night on Twitter than theirs.

Customer Acquisition Goes to Washington

Customer Acquisition Goes to Washington

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Fluent, an ad tech platform for B2C's and nonprofits, opens a DC office to serve political candidates.

In Emails, It's Hillary in a Landslide

In Emails, It's Hillary in a Landslide

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When it comes to campaign emails, it's the other guys who've got troubles, not the ex-Secretary of State.

Congressional Candidates Wasted $240 Million on TV in 2014

Congressional Candidates Wasted $240 Million on TV in 2014

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It's difficult for politicians to be direct about anything, but the smart ones will use direct methods to wring value from their marketing budgets in 2016.

Yes, Marketers Should Play Politics

Yes, Marketers Should Play Politics

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How to craft campaigns that encourage shoppers to vote for a brand with their dollars.

Brands = The New Weapons for Social Change

Brands = The New Weapons for Social Change

How did marketers get thrown into the ring, battling social issues instead of just selling soft drinks or fast food? Read on.

RNC's Anti-Obamacare campaign mobilizes online for #FullRepeal

RNC's Anti-Obamacare campaign mobilizes online for #FullRepeal

The RNC's campaign to kill Obamacare aimed to get its point across using a heavy dose of social and Web.

Newt Gingrich's donor list for sale not new in political world

Newt Gingrich's donor list for sale not new in political world

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Former presidential candidate Newt Gingrich is reportedly renting out his list of donors for up to $26,000.

Online retailer's presidential poll

Online retailer's presidential poll

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Zazzle.com, an online platform for customized gifts, posters and apparel, inaugurated a campaign in January in an effort to engage its community of fans.

GOP candidates teach me targeting 101

GOP candidates teach me targeting 101

The messaging from political campaigns in a presidential election year is about as close and uncomfortable as actual hand-to-hand combat.

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