RT (formerly Russia Today) faces significant challenges in being seen as a trusted voice — in news and on social media — in an environment where Russia is seen as an online threat. Ivor Crotty explains how he lives with things he can't change
Yuval Ben-Itzhak of Socialbakers explains why consumer demand for relevant, timely, authentic conversations means social is continuing to win, despite political and cultural turmoil and risks to brand reputation
C'est la vie, Mother Russia
Following their 2017 fight against DACA repeal, Microsoft takes the top spot
Fake News. Facebook data breach. Russia. The heat is on the AdTech industry as we inch closer to the 2018 midterm election.
When it comes to crafting a response to political debate and current events, Storyful has some insights into what does and doesn't yield social media success
Shell Corporation, in partnership with Oath, has created an interactive, multimedia campaign on Tumblr to drive clean energy awareness
In a social media post that has since gone viral, Dick's Sporting Goods distributed an emotional call to action
FedEx: Today we're looking at you
Michael Wolff's new book on the Trump White House ticks every box in the experiential marketing template
For the most part, retailers have historically settled into bipartisan, or perhaps nonpartisan territory. But, we live in divisive times - perhaps the most divisive.
The vote to overturn FCC regulations may not be as good for marketers as you think.
A new Washington office will streamline government by using business leaders and business tactics.
Storyful's live-newsroom-plus-data approach goes from clearing hard news stories for publishers to clearing social content for brands
What strategies political marketers should adopt moving forward
Brands took a once-in-a-year marketing opportunity to send a political message, and social media lit ablaze.
As founder Travis Kalanick steps down from the President's business council, we ask: Could Uber have handled all this better?
The risk of firing ads into Audience Network's black hole may be significant
A Haymarket Media survey of more than 700 client-side marcomms execs in the U.S. reveals the vocal president's use of the bully pulpit will not significantly affect budgets, though spend is still set to increase in 2017.
DoubleVerify authenticates digital environments for brand safety
Marketers relying upon programmatic ads should examine affinity and referral analytic reports to help decide if brands are at risk of alienating customers
Complicated tech, divided country, and malicious actors all make it very hard to do the 'best' thing
Some brands are concerned about advertising on controversial websites. It's a problem for adtech, but not a new one
Facebook is adding news muscle to its senior team, but it looks like a commercial move
Who is boycotting whom and why, and which brands are staying out of the fray
Companies are being called to task on their political positions in these times of intense division. But is it enough to affect the bottom line?
Looking into why ad recollect was nearly tied despite Clinton's massive outspending
Marketers, business professionals, we need to talk.
How Donald Trump bucked campaign email tradition and won
Did social media get the election right, while all the polls were getting it wrong?
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