Political Marketing

One on One:  Ivor Crotty — "Passionate About Social"

One on One: Ivor Crotty — "Passionate About Social"

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RT (formerly Russia Today) faces significant challenges in being seen as a trusted voice — in news and on social media — in an environment where Russia is seen as an online threat. Ivor Crotty explains how he lives with things he can't change

One on One: No Alternatives to Social, says Yuval Ben-Itzhak

One on One: No Alternatives to Social, says Yuval Ben-Itzhak

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Yuval Ben-Itzhak of Socialbakers explains why consumer demand for relevant, timely, authentic conversations means social is continuing to win, despite political and cultural turmoil and risks to brand reputation

19th Annual 100 Best Corporate Citizens Rankings Released

19th Annual 100 Best Corporate Citizens Rankings Released

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Following their 2017 fight against DACA repeal, Microsoft takes the top spot

One on One: The Future of Political Advertising, with Chris Paquette

One on One: The Future of Political Advertising, with Chris Paquette

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Fake News. Facebook data breach. Russia. The heat is on the AdTech industry as we inch closer to the 2018 midterm election.

On Politics and Branding: How Values-Based Decisions Affect Brands

On Politics and Branding: How Values-Based Decisions Affect Brands

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When it comes to crafting a response to political debate and current events, Storyful has some insights into what does and doesn't yield social media success

Shell Collaborates with Oath to Reach Energy-Conscious Millennials

Shell Collaborates with Oath to Reach Energy-Conscious Millennials

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Shell Corporation, in partnership with Oath, has created an interactive, multimedia campaign on Tumblr to drive clean energy awareness

In the Wake of NRA Protests, Dick's Sporting Goods Responds the Right Way

In the Wake of NRA Protests, Dick's Sporting Goods Responds the Right Way

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In a social media post that has since gone viral, Dick's Sporting Goods distributed an emotional call to action

Brand Marketers: Engage Brains Before Tweeting

Brand Marketers: Engage Brains Before Tweeting

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FedEx: Today we're looking at you

Trump at Center of Model Experiential Marketing Campaign

Trump at Center of Model Experiential Marketing Campaign

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Michael Wolff's new book on the Trump White House ticks every box in the experiential marketing template

What Patagonia and REI Can Tell Us About Retail Activism

What Patagonia and REI Can Tell Us About Retail Activism

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For the most part, retailers have historically settled into bipartisan, or perhaps nonpartisan territory. But, we live in divisive times - perhaps the most divisive.

3 Reasons the Death of Data Privacy Rules is Bad for Advertisers

3 Reasons the Death of Data Privacy Rules is Bad for Advertisers

The vote to overturn FCC regulations may not be as good for marketers as you think.

Trump Aims to "Salesforce" Government

Trump Aims to "Salesforce" Government

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A new Washington office will streamline government by using business leaders and business tactics.

Clearing Social Content for Publishers and Brands

Clearing Social Content for Publishers and Brands

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Storyful's live-newsroom-plus-data approach goes from clearing hard news stories for publishers to clearing social content for brands

How Trump Changed Political Marketing

How Trump Changed Political Marketing

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What strategies political marketers should adopt moving forward

Politics Consumed the Super Bowl on Social Media

Politics Consumed the Super Bowl on Social Media

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Brands took a once-in-a-year marketing opportunity to send a political message, and social media lit ablaze.

Spotlight On: Uber's Reputation Management

Spotlight On: Uber's Reputation Management

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As founder Travis Kalanick steps down from the President's business council, we ask: Could Uber have handled all this better?

Facebook Audience Network: A Shot in the Dark

Facebook Audience Network: A Shot in the Dark

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The risk of firing ads into Audience Network's black hole may be significant

Survey: Election of President Trump Will Not Affect Comms Budgets

Survey: Election of President Trump Will Not Affect Comms Budgets

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A Haymarket Media survey of more than 700 client-side marcomms execs in the U.S. reveals the vocal president's use of the bully pulpit will not significantly affect budgets, though spend is still set to increase in 2017.

"Fake News" and How Brands Can Avoid It

"Fake News" and How Brands Can Avoid It

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DoubleVerify authenticates digital environments for brand safety

Building an Affinity for Ethical Analytics

Building an Affinity for Ethical Analytics

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Marketers relying upon programmatic ads should examine affinity and referral analytic reports to help decide if brands are at risk of alienating customers

Advertisers Hard-Pressed to Solve Whitelisting Issue

Advertisers Hard-Pressed to Solve Whitelisting Issue

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Complicated tech, divided country, and malicious actors all make it very hard to do the 'best' thing

Adtech's 'Breitbart' Problem

Adtech's 'Breitbart' Problem

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Some brands are concerned about advertising on controversial websites. It's a problem for adtech, but not a new one

High Level News Appointment May Not Address Facebook's "Fake News" Problem

High Level News Appointment May Not Address Facebook's "Fake News" Problem

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Facebook is adding news muscle to its senior team, but it looks like a commercial move

Brands in the Time of Trump: A Running List

Brands in the Time of Trump: A Running List

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Who is boycotting whom and why, and which brands are staying out of the fray

Under Trump, Politics and Corporations Intertwine

Under Trump, Politics and Corporations Intertwine

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Companies are being called to task on their political positions in these times of intense division. But is it enough to affect the bottom line?

Fluent Election Postmortem Challenges Conventional Wisdom

Fluent Election Postmortem Challenges Conventional Wisdom

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Looking into why ad recollect was nearly tied despite Clinton's massive outspending

What is Professionalism When Business is Not Usual

What is Professionalism When Business is Not Usual

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Marketers, business professionals, we need to talk.

Trump, Clinton Campaign Email Statistics Show Shift in Tradition

Trump, Clinton Campaign Email Statistics Show Shift in Tradition

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How Donald Trump bucked campaign email tradition and won

Did Trump's Late Social Media Surge Signal the Outcome?

Did Trump's Late Social Media Surge Signal the Outcome?

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Did social media get the election right, while all the polls were getting it wrong?

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