Political Marketing

3 Reasons the Death of Data Privacy Rules is Bad for Advertisers

3 Reasons the Death of Data Privacy Rules is Bad for Advertisers

The vote to overturn FCC regulations may not be as good for marketers as you think.

Trump Aims to "Salesforce" Government

Trump Aims to "Salesforce" Government

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A new Washington office will streamline government by using business leaders and business tactics.

Clearing Social Content for Publishers and Brands

Clearing Social Content for Publishers and Brands

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Storyful's live-newsroom-plus-data approach goes from clearing hard news stories for publishers to clearing social content for brands

How Trump Changed Political Marketing

How Trump Changed Political Marketing

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What strategies political marketers should adopt moving forward

Politics Consumed the Super Bowl on Social Media

Politics Consumed the Super Bowl on Social Media

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Brands took a once-in-a-year marketing opportunity to send a political message, and social media lit ablaze.

Spotlight On: Uber's Reputation Management

Spotlight On: Uber's Reputation Management

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As founder Travis Kalanick steps down from the President's business council, we ask: Could Uber have handled all this better?

Facebook Audience Network: A Shot in the Dark

Facebook Audience Network: A Shot in the Dark

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The risk of firing ads into Audience Network's black hole may be significant

Survey: Election of President Trump Will Not Affect Comms Budgets

Survey: Election of President Trump Will Not Affect Comms Budgets

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A Haymarket Media survey of more than 700 client-side marcomms execs in the U.S. reveals the vocal president's use of the bully pulpit will not significantly affect budgets, though spend is still set to increase in 2017.

"Fake News" and How Brands Can Avoid It

"Fake News" and How Brands Can Avoid It

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DoubleVerify authenticates digital environments for brand safety

Building an Affinity for Ethical Analytics

Building an Affinity for Ethical Analytics

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Marketers relying upon programmatic ads should examine affinity and referral analytic reports to help decide if brands are at risk of alienating customers

Advertisers Hard-Pressed to Solve Whitelisting Issue

Advertisers Hard-Pressed to Solve Whitelisting Issue

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Complicated tech, divided country, and malicious actors all make it very hard to do the 'best' thing

Adtech's 'Breitbart' Problem

Adtech's 'Breitbart' Problem

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Some brands are concerned about advertising on controversial websites. It's a problem for adtech, but not a new one

High Level News Appointment May Not Address Facebook's "Fake News" Problem

High Level News Appointment May Not Address Facebook's "Fake News" Problem

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Facebook is adding news muscle to its senior team, but it looks like a commercial move

Brands in the Time of Trump: A Running List

Brands in the Time of Trump: A Running List

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Who is boycotting whom and why, and which brands are staying out of the fray

Under Trump, Politics and Corporations Intertwine

Under Trump, Politics and Corporations Intertwine

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Companies are being called to task on their political positions in these times of intense division. But is it enough to affect the bottom line?

Fluent Election Postmortem Challenges Conventional Wisdom

Fluent Election Postmortem Challenges Conventional Wisdom

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Looking into why ad recollect was nearly tied despite Clinton's massive outspending

What is Professionalism When Business is Not Usual

What is Professionalism When Business is Not Usual

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Marketers, business professionals, we need to talk.

Trump, Clinton Campaign Email Statistics Show Shift in Tradition

Trump, Clinton Campaign Email Statistics Show Shift in Tradition

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How Donald Trump bucked campaign email tradition and won

Did Trump's Late Social Media Surge Signal the Outcome?

Did Trump's Late Social Media Surge Signal the Outcome?

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Did social media get the election right, while all the polls were getting it wrong?

Election Night on Social

Election Night on Social

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Here's how it played out

5 Tips for Veteran's Day Marketing

5 Tips for Veteran's Day Marketing

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How to market to those who have served

Real-Time Coverage of 2016 US Presidential Election

Real-Time Coverage of 2016 US Presidential Election

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Slate, Vice, and VoteCastr has a solution for those who can't wait

A Look Back at the 2016 Presidential Campaign

A Look Back at the 2016 Presidential Campaign

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The long national nightmare is close to being over (or is it?). DMN staffers reflect on the past year and a half of campaign madness.

Twitter Continues to Do Anything But Fix Its Abuse Issues

Twitter Continues to Do Anything But Fix Its Abuse Issues

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Until it cleans up the service, Twitter can forget about an acquisition

One on One: Phil Ross on Clinton-Trump Social Analytics

One on One: Phil Ross on Clinton-Trump Social Analytics

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Phil Ross of Socialbakers has been living and breathing Presidential Elections social analytics for the last six months

The Clinton-Trump Email Campaigns: Head-to-Head

The Clinton-Trump Email Campaigns: Head-to-Head

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Return Path finds email best practices aiding one of the rival campaigns

7-Eleven Redefines Convenience for the Modern Age

7-Eleven Redefines Convenience for the Modern Age

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How the convenience retail chain uses data to deliver relevant experiences across the brick-and-mortar and digital realms.

One-on-One Special Edition Political Podcast

One-on-One Special Edition Political Podcast

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Special Guest: Will Bunnett, Clarify Agency principal and former senior email writer and producer in 2008 at Obama for America

From People-Based Marketing Comes Voter Targeting

From People-Based Marketing Comes Voter Targeting

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LiveRamp's approach to identity resolution can be leveraged for more than one type of campaign

What Marketers Have Learned From Campaign Season

What Marketers Have Learned From Campaign Season

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Increasingly polarized audience segments could alter the course for businesses as much as the rest of the country.

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