Political Marketing

Brands in the Time of Trump: A Running List

Brands in the Time of Trump: A Running List

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Who is boycotting whom and why, and which brands are staying out of the fray

Under Trump, Politics and Corporations Intertwine

Under Trump, Politics and Corporations Intertwine

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Companies are being called to task on their political positions in these times of intense division. But is it enough to affect the bottom line?

Fluent Election Postmortem Challenges Conventional Wisdom

Fluent Election Postmortem Challenges Conventional Wisdom

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Looking into why ad recollect was nearly tied despite Clinton's massive outspending

What is Professionalism When Business is Not Usual

What is Professionalism When Business is Not Usual

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Marketers, business professionals, we need to talk.

Trump, Clinton Campaign Email Statistics Show Shift in Tradition

Trump, Clinton Campaign Email Statistics Show Shift in Tradition

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How Donald Trump bucked campaign email tradition and won

Did Trump's Late Social Media Surge Signal the Outcome?

Did Trump's Late Social Media Surge Signal the Outcome?

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Did social media get the election right, while all the polls were getting it wrong?

Election Night on Social

Election Night on Social

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Here's how it played out

5 Tips for Veteran's Day Marketing

5 Tips for Veteran's Day Marketing

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How to market to those who have served

Real-Time Coverage of 2016 US Presidential Election

Real-Time Coverage of 2016 US Presidential Election

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Slate, Vice, and VoteCastr has a solution for those who can't wait

A Look Back at the 2016 Presidential Campaign

A Look Back at the 2016 Presidential Campaign

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The long national nightmare is close to being over (or is it?). DMN staffers reflect on the past year and a half of campaign madness.

Twitter Continues to Do Anything But Fix Its Abuse Issues

Twitter Continues to Do Anything But Fix Its Abuse Issues

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Until it cleans up the service, Twitter can forget about an acquisition

One on One: Phil Ross on Clinton-Trump Social Analytics

One on One: Phil Ross on Clinton-Trump Social Analytics

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Phil Ross of Socialbakers has been living and breathing Presidential Elections social analytics for the last six months

The Clinton-Trump Email Campaigns: Head-to-Head

The Clinton-Trump Email Campaigns: Head-to-Head

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Return Path finds email best practices aiding one of the rival campaigns

7-Eleven Redefines Convenience for the Modern Age

7-Eleven Redefines Convenience for the Modern Age

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How the convenience retail chain uses data to deliver relevant experiences across the brick-and-mortar and digital realms.

One-on-One Special Edition Political Podcast

One-on-One Special Edition Political Podcast

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Special Guest: Will Bunnett, Clarify Agency principal and former senior email writer and producer in 2008 at Obama for America

From People-Based Marketing Comes Voter Targeting

From People-Based Marketing Comes Voter Targeting

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LiveRamp's approach to identity resolution can be leveraged for more than one type of campaign

What Marketers Have Learned From Campaign Season

What Marketers Have Learned From Campaign Season

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Increasingly polarized audience segments could alter the course for businesses as much as the rest of the country.

The Life of Presidential Campaign Email Lists Post Election

The Life of Presidential Campaign Email Lists Post Election

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Where do presidential campaign email lists go after the election?

Tale of the Tape: The Data Gurus Behind the Clinton and Trump campaigns

Tale of the Tape: The Data Gurus Behind the Clinton and Trump campaigns

How two individuals are powering the campaign's massive data collection

Patterns of the US Presidential Email Marketing Campaign

Patterns of the US Presidential Email Marketing Campaign

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How the US presidential candidates campaign through email

5 Lessons Marketers Can Really Learn From Donald Trump

5 Lessons Marketers Can Really Learn From Donald Trump

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It's time to look again at those lists of lessons Trump could teach marketers

Top 10 Election-Inspired Marketing Campaigns

Top 10 Election-Inspired Marketing Campaigns

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In early celebration of Election Day, DMN has compiled the best election-inspired marketing campaigns.

Trump's Latest Gambit: TrumpTV on Facebook

Trump's Latest Gambit: TrumpTV on Facebook

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Is this a prelude to a post-election media company?

Clinton Campaign Monetizes 'Trump Troll' Tool

Clinton Campaign Monetizes 'Trump Troll' Tool

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Tool will prompt donations from Donald Trump's tweets

Showdown in Vegas: The Social Spin

Showdown in Vegas: The Social Spin

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As Secretary Clinton and Donald Trump met for the third and final Presidential debate in Las Vegas, reactions played out across social media. Here's how Spredfast made sense of it

Bots May Be Contributing to Trump's Post-Debate Success

Bots May Be Contributing to Trump's Post-Debate Success

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About a third of pro-Trump tweets after the first debate were from automated accounts, a study claims.

Bing Launches Election Insights, Provides Marketing Intelligence

Bing Launches Election Insights, Provides Marketing Intelligence

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Search engine launches election insight tab

Report Shows Trump, Clinton Don't Engender Brand Loyalty

Report Shows Trump, Clinton Don't Engender Brand Loyalty

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Survey results show US Presidential candidates have negative reputations

Direct Mail Key to Trump Fundraising Efforts

Direct Mail Key to Trump Fundraising Efforts

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The Republican candidate has spent a considerable amount on direct mail marketing

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