Michael Wolff's new book on the Trump White House ticks every box in the experiential marketing template
For the most part, retailers have historically settled into bipartisan, or perhaps nonpartisan territory. But, we live in divisive times - perhaps the most divisive.
The vote to overturn FCC regulations may not be as good for marketers as you think.
A new Washington office will streamline government by using business leaders and business tactics.
Storyful's live-newsroom-plus-data approach goes from clearing hard news stories for publishers to clearing social content for brands
What strategies political marketers should adopt moving forward
Brands took a once-in-a-year marketing opportunity to send a political message, and social media lit ablaze.
As founder Travis Kalanick steps down from the President's business council, we ask: Could Uber have handled all this better?
The risk of firing ads into Audience Network's black hole may be significant
A Haymarket Media survey of more than 700 client-side marcomms execs in the U.S. reveals the vocal president's use of the bully pulpit will not significantly affect budgets, though spend is still set to increase in 2017.
DoubleVerify authenticates digital environments for brand safety
Marketers relying upon programmatic ads should examine affinity and referral analytic reports to help decide if brands are at risk of alienating customers
Complicated tech, divided country, and malicious actors all make it very hard to do the 'best' thing
Some brands are concerned about advertising on controversial websites. It's a problem for adtech, but not a new one
Facebook is adding news muscle to its senior team, but it looks like a commercial move
Who is boycotting whom and why, and which brands are staying out of the fray
Companies are being called to task on their political positions in these times of intense division. But is it enough to affect the bottom line?
Looking into why ad recollect was nearly tied despite Clinton's massive outspending
Marketers, business professionals, we need to talk.
How Donald Trump bucked campaign email tradition and won
Did social media get the election right, while all the polls were getting it wrong?
Here's how it played out
How to market to those who have served
Slate, Vice, and VoteCastr has a solution for those who can't wait
The long national nightmare is close to being over (or is it?). DMN staffers reflect on the past year and a half of campaign madness.
Until it cleans up the service, Twitter can forget about an acquisition
Phil Ross of Socialbakers has been living and breathing Presidential Elections social analytics for the last six months
Return Path finds email best practices aiding one of the rival campaigns
How the convenience retail chain uses data to deliver relevant experiences across the brick-and-mortar and digital realms.
Special Guest: Will Bunnett, Clarify Agency principal and former senior email writer and producer in 2008 at Obama for America
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