Did a controversial direct mail piece revealing people's "voting scores" cause more Cruz supporters to appear at the polls in Iowa?
And it's not even a close race. Accounting for just 4% of the addresses on presidential candidates' lists, AOL produces 22% of donation dollars.
Mobile-reliant Hispanic and African-American voters are helping to take digital prime-time in 2016.
Trump, an email laggard, sits atop the polls. Carson, an email pioneer, is falling like a stone. Is this not the same channel that delivered Obama a second term?
Presidential candidates are many, their TV ratings are high, and their budgets are mighty. How can marketing services companies resist?
In a bid to draw millennial votes, Ben Carson and Donald Trump pulled off some of the most brilliantly misaligned marketing maneuvers of the election narrative.
He calls out debate moderators for pettiness and scores big in social media buzz.
Probably not, but this data-driven media tool might make trashing the other candidate on TV more efficient.
The Democrats had a debate last night, but it was the GOP's front-runner who had a bigger night on Twitter than theirs.
Fluent, an ad tech platform for B2C's and nonprofits, opens a DC office to serve political candidates.
When it comes to campaign emails, it's the other guys who've got troubles, not the ex-Secretary of State.
It's difficult for politicians to be direct about anything, but the smart ones will use direct methods to wring value from their marketing budgets in 2016.
How to craft campaigns that encourage shoppers to vote for a brand with their dollars.
How did marketers get thrown into the ring, battling social issues instead of just selling soft drinks or fast food? Read on.
The RNC's campaign to kill Obamacare aimed to get its point across using a heavy dose of social and Web.
Former presidential candidate Newt Gingrich is reportedly renting out his list of donors for up to $26,000.
Zazzle.com, an online platform for customized gifts, posters and apparel, inaugurated a campaign in January in an effort to engage its community of fans.
The messaging from political campaigns in a presidential election year is about as close and uncomfortable as actual hand-to-hand combat.
It's a given that marketers - including politicians in election years - target precise messages to specific groups of consumers.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...