DoubleVerify authenticates digital environments for brand safety
Marketers relying upon programmatic ads should examine affinity and referral analytic reports to help decide if brands are at risk of alienating customers
Complicated tech, divided country, and malicious actors all make it very hard to do the 'best' thing
Some brands are concerned about advertising on controversial websites. It's a problem for adtech, but not a new one
Facebook is adding news muscle to its senior team, but it looks like a commercial move
Who is boycotting whom and why, and which brands are staying out of the fray
Companies are being called to task on their political positions in these times of intense division. But is it enough to affect the bottom line?
Looking into why ad recollect was nearly tied despite Clinton's massive outspending
Marketers, business professionals, we need to talk.
How Donald Trump bucked campaign email tradition and won
Did social media get the election right, while all the polls were getting it wrong?
Here's how it played out
How to market to those who have served
Slate, Vice, and VoteCastr has a solution for those who can't wait
The long national nightmare is close to being over (or is it?). DMN staffers reflect on the past year and a half of campaign madness.
Until it cleans up the service, Twitter can forget about an acquisition
Phil Ross of Socialbakers has been living and breathing Presidential Elections social analytics for the last six months
Return Path finds email best practices aiding one of the rival campaigns
How the convenience retail chain uses data to deliver relevant experiences across the brick-and-mortar and digital realms.
Special Guest: Will Bunnett, Clarify Agency principal and former senior email writer and producer in 2008 at Obama for America
LiveRamp's approach to identity resolution can be leveraged for more than one type of campaign
Increasingly polarized audience segments could alter the course for businesses as much as the rest of the country.
Where do presidential campaign email lists go after the election?
How two individuals are powering the campaign's massive data collection
How the US presidential candidates campaign through email
It's time to look again at those lists of lessons Trump could teach marketers
In early celebration of Election Day, DMN has compiled the best election-inspired marketing campaigns.
Is this a prelude to a post-election media company?
Tool will prompt donations from Donald Trump's tweets
As Secretary Clinton and Donald Trump met for the third and final Presidential debate in Las Vegas, reactions played out across social media. Here's how Spredfast made sense of it
Company of the Week
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