Hillary supporters were more actively ordering delivery during debate
Presidential candidates Donald Trump and Hillary Clinton using text messaging to reach supporters
Thoughts on the campaign issues that matter and how each campaign's marketing has fared
Clinton still outpacing Trump while polls tighten
Expectations and Serbian tacos
Politico: Endorsement comes long after email arrangements
It's about the economy, stupid
How Donald Trump uses social media to market
Why would Google run high risks by tinkering with search suggestions to favor one candidate over another?
Riding an algorithm of "cost per flippable delegate", Clinton's data and analytics way ahead of the game
In an election campaign where it seems anything goes, strategists and data analysts say there are still some truisms to consider
Spam and low volume compared to the Clinton machine
Some big tech companies are giving the Republican National Convention a wide berth, but the message from others is mixed
Keith O'Brien discusses the ramifications from last night's House Democrats live stream on gun violence. He discusses how it impacts politics, C-SPAN, broadcast media, and brands.
A consumer survey shows Trump keeping pace with Hillary across all channels, all likely due to earned media
Is Trump's disinterest in data genuine?
Hillary's already socking away summer media time, while Donald deals with the pains of shifting from earned to paid media vehicles.
Could Will Conway and his search engine stooge actually fix a presidential election by controlling what voters see on a search engine? Ummm...not really.
Bernie Sanders is the champion of contribution conversion. Hillary Clinton emails more than the rest of the candidates combined—almost a billion emails in the past two months.
At SXSW, Sanders' campaign staff reveals how the Vermont senator is putting digital tools in the hands of voters to drive his presidential ticket.
Data is king among the nation's kingmakers, says Rocket Fuel's JC Medici, who sees TV finally ceding ground to digital in the 2016 presidential race.
Will Trump the Tweeter have a big day? Most likely, as will Hillary, according to social media monitoring in the 12 states voting today.
Martech companies are playing politics, they're just not taking sides.
Did a controversial direct mail piece revealing people's "voting scores" cause more Cruz supporters to appear at the polls in Iowa?
And it's not even a close race. Accounting for just 4% of the addresses on presidential candidates' lists, AOL produces 22% of donation dollars.
Mobile-reliant Hispanic and African-American voters are helping to take digital prime-time in 2016.
Trump, an email laggard, sits atop the polls. Carson, an email pioneer, is falling like a stone. Is this not the same channel that delivered Obama a second term?
Presidential candidates are many, their TV ratings are high, and their budgets are mighty. How can marketing services companies resist?
In a bid to draw millennial votes, Ben Carson and Donald Trump pulled off some of the most brilliantly misaligned marketing maneuvers of the election narrative.
He calls out debate moderators for pettiness and scores big in social media buzz.
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