Hillary's already socking away summer media time, while Donald deals with the pains of shifting from earned to paid media vehicles.
Could Will Conway and his search engine stooge actually fix a presidential election by controlling what voters see on a search engine? Ummm...not really.
At SXSW, Sanders' campaign staff reveals how the Vermont senator is putting digital tools in the hands of voters to drive his presidential ticket.
Data is king among the nation's kingmakers, says Rocket Fuel's JC Medici, who sees TV finally ceding ground to digital in the 2016 presidential race.
Will Trump the Tweeter have a big day? Most likely, as will Hillary, according to social media monitoring in the 12 states voting today.
Martech companies are playing politics, they're just not taking sides.
Did a controversial direct mail piece revealing people's "voting scores" cause more Cruz supporters to appear at the polls in Iowa?
And it's not even a close race. Accounting for just 4% of the addresses on presidential candidates' lists, AOL produces 22% of donation dollars.
Mobile-reliant Hispanic and African-American voters are helping to take digital prime-time in 2016.
Trump, an email laggard, sits atop the polls. Carson, an email pioneer, is falling like a stone. Is this not the same channel that delivered Obama a second term?
Presidential candidates are many, their TV ratings are high, and their budgets are mighty. How can marketing services companies resist?
In a bid to draw millennial votes, Ben Carson and Donald Trump pulled off some of the most brilliantly misaligned marketing maneuvers of the election narrative.
He calls out debate moderators for pettiness and scores big in social media buzz.
Probably not, but this data-driven media tool might make trashing the other candidate on TV more efficient.
The Democrats had a debate last night, but it was the GOP's front-runner who had a bigger night on Twitter than theirs.
Fluent, an ad tech platform for B2C's and nonprofits, opens a DC office to serve political candidates.
When it comes to campaign emails, it's the other guys who've got troubles, not the ex-Secretary of State.
It's difficult for politicians to be direct about anything, but the smart ones will use direct methods to wring value from their marketing budgets in 2016.
How to craft campaigns that encourage shoppers to vote for a brand with their dollars.
How did marketers get thrown into the ring, battling social issues instead of just selling soft drinks or fast food? Read on.
The RNC's campaign to kill Obamacare aimed to get its point across using a heavy dose of social and Web.
Former presidential candidate Newt Gingrich is reportedly renting out his list of donors for up to $26,000.
Zazzle.com, an online platform for customized gifts, posters and apparel, inaugurated a campaign in January in an effort to engage its community of fans.
The messaging from political campaigns in a presidential election year is about as close and uncomfortable as actual hand-to-hand combat.
It's a given that marketers - including politicians in election years - target precise messages to specific groups of consumers.
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