Political Marketing

Grubhub Takes Temperature of Its Customers' Politics

Grubhub Takes Temperature of Its Customers' Politics

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Hillary supporters were more actively ordering delivery during debate

Mobile Shortcodes Key to Presidential Communications

Mobile Shortcodes Key to Presidential Communications

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Presidential candidates Donald Trump and Hillary Clinton using text messaging to reach supporters

Take our DMNPolitics Survey

Take our DMNPolitics Survey

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Thoughts on the campaign issues that matter and how each campaign's marketing has fared

Clinton Still Dominates Email Marketing Volume

Clinton Still Dominates Email Marketing Volume

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Clinton still outpacing Trump while polls tighten

Your Final Presidential Debate Primer

Your Final Presidential Debate Primer

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Expectations and Serbian tacos

Cruz Endorsement for Trump Less Important Than His Email Lists

Cruz Endorsement for Trump Less Important Than His Email Lists

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Politico: Endorsement comes long after email arrangements

Holiday Shoppers Don't Care Who Wins Election

Holiday Shoppers Don't Care Who Wins Election

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It's about the economy, stupid

Donald Trump Social Media Trending Replaces Ad Spending

Donald Trump Social Media Trending Replaces Ad Spending

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How Donald Trump uses social media to market

The Pro-Clinton Google Search Conspiracy

The Pro-Clinton Google Search Conspiracy

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Why would Google run high risks by tinkering with search suggestions to favor one candidate over another?

Politico Gets the Details on Clinton's Data Guru

Politico Gets the Details on Clinton's Data Guru

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Riding an algorithm of "cost per flippable delegate", Clinton's data and analytics way ahead of the game

100-Day Dash: What Clinton and Trump Need to Do to Win

100-Day Dash: What Clinton and Trump Need to Do to Win

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In an election campaign where it seems anything goes, strategists and data analysts say there are still some truisms to consider

Sad: Trump's Email Woes Continue

Sad: Trump's Email Woes Continue

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Spam and low volume compared to the Clinton machine

RNC: Big Tech's Unclear Message on Trump

RNC: Big Tech's Unclear Message on Trump

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Some big tech companies are giving the Republican National Convention a wide berth, but the message from others is mixed

Spotlight On: Live Streaming from the Capitol

Spotlight On: Live Streaming from the Capitol

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Keith O'Brien discusses the ramifications from last night's House Democrats live stream on gun violence. He discusses how it impacts politics, C-SPAN, broadcast media, and brands.

Consumers See Trump Ads Where They Don't Exist

Consumers See Trump Ads Where They Don't Exist

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A consumer survey shows Trump keeping pace with Hillary across all channels, all likely due to earned media

Spotlight On: Trump and Data

Spotlight On: Trump and Data

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Is Trump's disinterest in data genuine?

Twitter Got Trump This Far, Does He Need Email to Take Him the Rest of the Way?

Twitter Got Trump This Far, Does He Need Email to Take Him the Rest of the Way?

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Hillary's already socking away summer media time, while Donald deals with the pains of shifting from earned to paid media vehicles.

On House of Cards, Pollyhop, and Digital Political Possibilities

On House of Cards, Pollyhop, and Digital Political Possibilities

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Could Will Conway and his search engine stooge actually fix a presidential election by controlling what voters see on a search engine? Ummm...not really.

Dems Rule the Email Channel in Election 2016

Dems Rule the Email Channel in Election 2016

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Bernie Sanders is the champion of contribution conversion. Hillary Clinton emails more than the rest of the candidates combined—almost a billion emails in the past two months.

Fueling the Bern Through Multichannel Marketing

Fueling the Bern Through Multichannel Marketing

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At SXSW, Sanders' campaign staff reveals how the Vermont senator is putting digital tools in the hands of voters to drive his presidential ticket.

Today, All Politics Is Digital

Today, All Politics Is Digital

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Data is king among the nation's kingmakers, says Rocket Fuel's JC Medici, who sees TV finally ceding ground to digital in the 2016 presidential race.

Social Media's Super Tuesday Picks

Social Media's Super Tuesday Picks

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Will Trump the Tweeter have a big day? Most likely, as will Hillary, according to social media monitoring in the 12 states voting today.

Rocket Fuel's J.C. Medici Says Digital Is Bringing Agnosticism to D.C.

Rocket Fuel's J.C. Medici Says Digital Is Bringing Agnosticism to D.C.

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Martech companies are playing politics, they're just not taking sides.

Cruz, the Direct Mail Disruptor

Cruz, the Direct Mail Disruptor

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Did a controversial direct mail piece revealing people's "voting scores" cause more Cruz supporters to appear at the polls in Iowa?

AOL Is the Campaign Contribution Champion

AOL Is the Campaign Contribution Champion

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And it's not even a close race. Accounting for just 4% of the addresses on presidential candidates' lists, AOL produces 22% of donation dollars.

 This Election Year Digital Runs Neck and Neck With TV

This Election Year Digital Runs Neck and Neck With TV

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Mobile-reliant Hispanic and African-American voters are helping to take digital prime-time in 2016.

Handicapping the GOP Email Race

Handicapping the GOP Email Race

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Trump, an email laggard, sits atop the polls. Carson, an email pioneer, is falling like a stone. Is this not the same channel that delivered Obama a second term?

Marketeering Turns to Electioneering

Marketeering Turns to Electioneering

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Presidential candidates are many, their TV ratings are high, and their budgets are mighty. How can marketing services companies resist?

The Memeification of Political Marketing

The Memeification of Political Marketing

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In a bid to draw millennial votes, Ben Carson and Donald Trump pulled off some of the most brilliantly misaligned marketing maneuvers of the election narrative.

Cruz Goes Toe-to-Toe With Trump on Twitter

Cruz Goes Toe-to-Toe With Trump on Twitter

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He calls out debate moderators for pettiness and scores big in social media buzz.

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