Political Marketing

Partisanship Extends to U.S. Political Marketing, Too

Partisanship Extends to U.S. Political Marketing, Too

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Oh, no! Republicans and Democrats can't even agree on the best way to market themselves to voters. Will compromise never return to Capitol Hill?

Candidates Hook Into Twitter

Candidates Hook Into Twitter

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A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.

Political List Broker Makes Its Move to Digital

Political List Broker Makes Its Move to Digital

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The Data Trust, a provider of lists to conservative candidates, links with Targeted Victory to expand into online.

Marketing Talking Points [Video]

Marketing Talking Points [Video]

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Targeted Victory cofounder Zac Moffatt dropped by the Direct Marketing News offices to talk metrics, email, social media, and political marketing.

Voting on the Right Marketing Metrics

Voting on the Right Marketing Metrics

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Digital marketing strategists created a winning campaign for Virginia's Democratic gubernatorial candidate, Terry McAuliffe.

Digital Marketing Prowess Could Sway Midterm Elections

Digital Marketing Prowess Could Sway Midterm Elections

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The composition of the 114th Congress may well be determined by great email campaigns instead of negative TV ads.

Delivered: New York Democratic Mayoral Candidates

Delivered: New York Democratic Mayoral Candidates

What's in our mailbox this month: emails from New York democratic mayoral candidates. Which email gets your vote?

Marketing Obama & Co.

Marketing Obama & Co.

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The election may be over, but at the White House, the direct marketing machine keeps on cranking.

The New Imperatives of Marketing

The New Imperatives of Marketing

As the Obama campaign shows, organizations that embrace the changes occurring in branding, analytics, and customer engagement will outperform their peers.

Did Romney get caught napping?

Did Romney get caught napping?

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The losing candidate may not have taken advantage of marketing tools that could have turned the tide for him.

Politicians can run, but they can't hide

Politicians can run, but they can't hide

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Digital marketing has opened the door for politicians to build communities, grow their followers, and mobilize potential voters—particularly through social media.

Presidential candidates fight to the finish with strategic campaigns

Presidential candidates fight to the finish with strategic campaigns

The president race is an epic brand and marketing battle being waged by two warring forces for market supremacy.

RNC's Anti-Obamacare campaign mobilizes online for #FullRepeal

RNC's Anti-Obamacare campaign mobilizes online for #FullRepeal

The RNC's campaign to kill Obamacare aimed to get its point across using a heavy dose of social and Web.

Too much targeting

Too much targeting

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When it comes to political campaigns, broader messaging might be the key to winning the election.

Cox widens political advertising reach with Gannett partnership

Cox widens political advertising reach with Gannett partnership

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Cox Digital Solutions, an online advertising solutions firm, is partnering with Gannett, a media and marketing solutions company.

Fundraising on Twitter

Fundraising on Twitter

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It's now possible to donate to Obama or Romney through Twitter. It was only a matter of time.

GOP candidates teach me targeting 101

GOP candidates teach me targeting 101

The messaging from political campaigns in a presidential election year is about as close and uncomfortable as actual hand-to-hand combat.

Organizing to campaign

Organizing to campaign

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You will probably hear me say this a lot: I wrote my 2008 master's thesis on online social networks (OSNs) in relation to the 2008 Presidential Elections. That election was the first time presidential candidates used online social networks to campaign.

Is this cat a marketing genius?

Is this cat a marketing genius?

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Sure Rick Santorum just swept the Alabama and Mississippi primaries, but what's Hank the Cat been up to?

Q&A: Paul Notzold, group creative director, Aspen Marketing Services

Q&A: Paul Notzold, group creative director, Aspen Marketing Services

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Paul Notzold, group creative director at Aspen Marketing Services, a division of Epsilon, says good targeting is about building authentic experiences.

Q&A: Bob Stohrer, CMO, Clear Channel Digital

Q&A: Bob Stohrer, CMO, Clear Channel Digital

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Named CMO of radio giant Clear Channel's digital business in December, Bob Stohrer discusses his goals in the new position and how integrating Clear Channel's digital streaming platform iHeart with Facebook adds a second layer of targeting.

Political marketers gear up for the 2012 season with interactive direct mail tools

Political marketers gear up for the 2012 season with interactive direct mail tools

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The 2012 campaign season is already heating up, and while politicians will be buzzing about their social media and digital marketing tactics, direct mail is a stalwart for political campaign marketing that isn't going anywhere.

Pandora expands ads' geo-targeting for political campaigns

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Internet radio company Pandora expanded on Nov. 18 advertisers' location-targeting abilities to include targeting by congressional district among other geographical areas.

DMC panelist points to channel integration as key to campaign success

DMC panelist points to channel integration as key to campaign success

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One would expect a panel comprised of Paull Young, director of digital at charity:water, and Stephen Geer, the former director of email and online fundraising for Barack Obama's 2008 presidential campaign, to be a duet about the power of social media compared to direct mail and other channels.

Political marketers weigh digital, direct mail

Political marketers weigh digital, direct mail

Direct mail and traditional media have long played important roles in getting out the vote. With party caucuses and primaries beginning in early 2012 and campaigns already underway in early voting states such as Iowa, New Hampshire and South Carolina, political marketers are betting that direct mail will still drive voters to the polls, but they are also dabbling in newer interactive technologies.

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