The election may be over, but at the White House, the direct marketing machine keeps on cranking.
As the Obama campaign shows, organizations that embrace the changes occurring in branding, analytics, and customer engagement will outperform their peers.
The losing candidate may not have taken advantage of marketing tools that could have turned the tide for him.
Digital marketing has opened the door for politicians to build communities, grow their followers, and mobilize potential voters—particularly through social media.
The president race is an epic brand and marketing battle being waged by two warring forces for market supremacy.
The RNC's campaign to kill Obamacare aimed to get its point across using a heavy dose of social and Web.
When it comes to political campaigns, broader messaging might be the key to winning the election.
Cox Digital Solutions, an online advertising solutions firm, is partnering with Gannett, a media and marketing solutions company.
It's now possible to donate to Obama or Romney through Twitter. It was only a matter of time.
The messaging from political campaigns in a presidential election year is about as close and uncomfortable as actual hand-to-hand combat.
You will probably hear me say this a lot: I wrote my 2008 master's thesis on online social networks (OSNs) in relation to the 2008 Presidential Elections. That election was the first time presidential candidates used online social networks to campaign.
Sure Rick Santorum just swept the Alabama and Mississippi primaries, but what's Hank the Cat been up to?
Paul Notzold, group creative director at Aspen Marketing Services, a division of Epsilon, says good targeting is about building authentic experiences.
Named CMO of radio giant Clear Channel's digital business in December, Bob Stohrer discusses his goals in the new position and how integrating Clear Channel's digital streaming platform iHeart with Facebook adds a second layer of targeting.
The 2012 campaign season is already heating up, and while politicians will be buzzing about their social media and digital marketing tactics, direct mail is a stalwart for political campaign marketing that isn't going anywhere.
Internet radio company Pandora expanded on Nov. 18 advertisers' location-targeting abilities to include targeting by congressional district among other geographical areas.
One would expect a panel comprised of Paull Young, director of digital at charity:water, and Stephen Geer, the former director of email and online fundraising for Barack Obama's 2008 presidential campaign, to be a duet about the power of social media compared to direct mail and other channels.
Direct mail and traditional media have long played important roles in getting out the vote. With party caucuses and primaries beginning in early 2012 and campaigns already underway in early voting states such as Iowa, New Hampshire and South Carolina, political marketers are betting that direct mail will still drive voters to the polls, but they are also dabbling in newer interactive technologies.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.