Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Share this content:
Interactive ad revenues now higher then TV
Interactive ad revenues now higher then TV

The Interactive Advertising Bureau (IAB) reports that interactive advertising revenues rose to $42.8 billion in 2013, beating out broadcast TV revenues ($40.1 billion) for the first time. This marked a 17% increase over 2012's $36.6 billion interactive ad revenues benchmark.

According to the IAB's report, which was prepared by PwC U.S., mobile accounted for 17% of 2013's total interactive advertising revenues at $7.1 billion, a 110% increase over 2012's $3.4 billion. At $12.8 billion, display made up 30% of the year's total ad revenues. Search revenues totaled $18.4 billion.

Retail advertisers contributed 21% of 2013's interactive ad revenues, while financial services and automotive accounted for 13% and 12%, respectively.

Interactive advertising revenues for Q4 were $12.1 billion, 17% more than they were over the same period in 2012, and 14% more than they were in Q3 ($10.6 billion).

“The news that interactive has outperformed broadcast television should come as no surprise,” IAB president and CEO Randall Rothenberg said in a statement. “The staggering growth of mobile is clearly a direct response to how smaller digital screens play an integral role in consumers' lives.”

close

Next Article in Policy/Regulations

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above