Criteo Brings First-Party Cookies to Mobile

Share this content:
Criteo brings first party cookies to Safari mobile
Criteo brings first party cookies to Safari mobile
Personalized mobile advertising company Criteo recently announced the global release of its comprehensive mobile advertising solution.

This mobile solution brings transparent, cookie-based advertising to both apps and mobile Web browsers. For Safari in particular, Criteo will serve first-party ads. Criteo displays an informative banner on sites running its ads, giving users the option to opt-out at any time.

“This [release] is really driven by the massive increase in iPad traffic, especially for the e-commerce and travel industries,” says Jason Morse, VP of mobile products at Criteo.

The opt-in nature of the cookies complies with the privacy standards encouraged by the Interactive Advertising Bureau (IAB). “The IAB believes advertising companies delivering solutions that empower users to make informed decisions about their browsing experience and enable relevant customized ads are a benefit to the entire industry,” Mike Zaneis, the IAB's EVP of public policy and general counsel, said in a statement. “One effective way to approach this question is by proactively displaying information to website visitors about the type of cookies used, how they are delivered, and the options for managing.”
close

Next Article in Policy/Regulations

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above