Points.com Service Promotes Loyalty Point Swapping

Share this article:
Web portal Points.com Inc. introduced pointsexchange, a service that allows loyalty program members to trade points, airline miles and other loyalty currencies.


Pointsexchange will feature the loyalty programs offered by Air Canada, Alaska Airlines, American Airlines, America West Airlines, beenz.com, LoyaltyTravel, Midwest Express Airlines and PhoneHog.com.


Consumers who participate in these programs will be able to trade loyalty currency from one program to another and research the exchange rates between programs with the Xchange Calculator.


"This has never happened before," said Points.com president Rob MacLean. "Now every point or mile in every program counts -- for both the programs and their members."


Points.com is a partner company of Exclamation International Inc., a self-proclaimed "Internet business generator."


Share this article:

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Is the Next Mobile Already at Hand?

Is the Next Mobile Already at Hand?

Researchers quibble about just how big the Internet of Things is going to be, but a new report says it's going to be huge and that marketers need to pay ...

Sony Brings Data to Outdoor Advertising

Sony Brings Data to Outdoor Advertising

Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.