PointCast Launches E-Market

Share this article:
Desktop personalized news provider PointCast Inc., Sunnyvale, CA, last week unveiled an e-commerce initiative called MarketPlace, available on the Internet at www.entrypoint.com/marketplace. PointCast developed MarketPlace in partnership with Visa. The service will allow PointCast's mostly business subscribers to research, compare and buy products online. So far, vendors participating in MarketPlace are online bookseller Amazon.com, Internet comparison shopping service Compare.Net and Impulse Buy Network -- a banner-ad network that allows its 100 participating merchants to create time-sensitive special offers and deliver them across the Internet from their desktops.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Good Descriptions Rate More Than Good Reviews

Good Descriptions Rate More Than Good Reviews

Price still rules as an online purchase influencer, says a new survey, but basic brand assets should not be ignored in online product presentations.

For CMOs, A Tale of Two Situations

For CMOs, A Tale of Two Situations

A survey of 525 chief marketers finds them voyaging between digital discovery and digital deliverance, riding out turbulent trends to positions of newfound respect.

Is Native Advertising an Evolution or a Mutation?

Is Native Advertising an Evolution or a Mutation?

Was there truth to John Oliver's rant or was the comedic host unfair in his admonishments?