PointCast Launches E-Market

Share this article:
Desktop personalized news provider PointCast Inc., Sunnyvale, CA, last week unveiled an e-commerce initiative called MarketPlace, available on the Internet at www.entrypoint.com/marketplace. PointCast developed MarketPlace in partnership with Visa. The service will allow PointCast's mostly business subscribers to research, compare and buy products online. So far, vendors participating in MarketPlace are online bookseller Amazon.com, Internet comparison shopping service Compare.Net and Impulse Buy Network -- a banner-ad network that allows its 100 participating merchants to create time-sensitive special offers and deliver them across the Internet from their desktops.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Target Better With Facebook, Sandberg Tells Marketers

Target Better With Facebook, Sandberg Tells Marketers

In earnings call, the COO claims Facebook is 44% more accurate than the industry average at targeting and promises increasing investment in ad tech.

Day One on the DMA2014 Show Floor

Day One on the DMA2014 Show Floor

Sprouting from the Direct Marketing Association convention today were retargeting refinements, rules for breach behavior, and, yes, some darn fine Brussels sprouts.

Customer Identity in the Digital Age

Customer Identity in the Digital Age

Industry experts explore the value in a person's cyber identity for marketers.