PointCast Launches E-Market

Share this article:
Desktop personalized news provider PointCast Inc., Sunnyvale, CA, last week unveiled an e-commerce initiative called MarketPlace, available on the Internet at www.entrypoint.com/marketplace. PointCast developed MarketPlace in partnership with Visa. The service will allow PointCast's mostly business subscribers to research, compare and buy products online. So far, vendors participating in MarketPlace are online bookseller Amazon.com, Internet comparison shopping service Compare.Net and Impulse Buy Network -- a banner-ad network that allows its 100 participating merchants to create time-sensitive special offers and deliver them across the Internet from their desktops.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.

Video's Going Programmatic, New Study Contends

Video's Going Programmatic, New Study Contends

Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.