May 2013 Issue

Battle of the Brands

Breakfast at Tiffany's or the Red Carpet With Harry Winston?

Diary of a CMO

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Technology Is Changing the Way We Market—and Spend

Banking on Customer Experience Management

40 Under 40: 2013 Call For Entries Now Open!

October 30, 1998

PointCast Launches E-Market

Desktop personalized news provider PointCast Inc., Sunnyvale, CA, last week unveiled an e-commerce initiative called MarketPlace, available on the Internet at www.entrypoint.com/marketplace. PointCast developed MarketPlace in partnership with Visa. The service will allow PointCast's mostly business subscribers to research, compare and buy products online. So far, vendors participating in MarketPlace are online bookseller Amazon.com, Internet comparison shopping service Compare.Net and Impulse Buy Network -- a banner-ad network that allows its 100 participating merchants to create time-sensitive special offers and deliver them across the Internet from their desktops.