Pohly & Partners Keeps Tourism Guide

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The Massachusetts Lodging Association renewed its contract with Pohly & Partners to develop Great Escapes, the association's annual consumer guide, the Boston-based customer communications company said yesterday.


The guide, produced in partnership with American Express and the Massachusetts Office of Travel and Tourism, aims to attract tourists to the state in winter and early spring. It is mailed to 500,000 American Express frequent travelers.


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