podcasts

Talking Innovation With the USPS CMO

Talking Innovation With the USPS CMO

By

Nagisa Manabe, CMO of the USPS, chats with Senior Editor Al Urbanski on the new reality at the Postal Service and what the future holds.

Twitter-ready insights on marketing follies

Twitter-ready insights on marketing follies

A picture is worth a thousand words, but not every one of my observations is worth a full column. Or so my editors tell me. Most, however, are worth at least 140 characters. With that in mind, and to help ring in 2012, I proudly present my Twitter-ready views, insights, unsolicited tidbits of advice and meaningless random thoughts on the absurdities of modern marketing.

O come, all ye shoppers!

O come, all ye shoppers!

Be my Valentine! Now, let's see what I can buy/purchase/consume to 
express how I feel. A greeting card, for starters, pre-printed with someone else's sentiments, a frilly box of chocolates complete with a picture chart so you can avoid biting into the one with that weird green cream, or a dozen red long-stems.

Street-smart NY storage ads tell it straight

Street-smart NY storage ads tell it straight

Walking the streets of New York City after a recent Sunday brunch, an out-of-town friend delighted in the sight of a woman making her way home in what seemed to be the outfit she had worn out the night before. "That's what I love about New York: the anonymity," my friend said.

Ghost stories go digital

Ghost stories go digital

The campfire analogy. It's about the best definition of social marketing I've heard yet. It comes courtesy of Ashton Kutcher, who isn't only good-looking, famous, successful, wealthy and married to Demi Moore.

B-to-b success depends on social, data clarity

B-to-b success depends on social, data clarity

B-to-b marketers contend with an enormous amount of customer data coming into their organizations every day. Managing volumes of information located in various places within a company, coordinating sales and marketing teams and facing the dynamic rate at which b-to-b data decays, these marketers often have more steps to take than b-to-c marketers to make sure that their messages are relevant.

Thank goodness for Darla

Thank goodness for Darla

Darla is a customer service rep for American Express. But to me, she is more than that: she is the face, or more precisely, the voice that saved the brand's image in the mind of one loyal longtime cardholder.

Marketing, and other strange languages

Marketing, and other strange languages

Things ain't what they used to be. Once, I could describe myself as a back-page columnist for a monthly magazine. No more. Now, I'm a transmedia storyteller who develops original content for distribution across multiple platforms.

Drive e-commerce with tailored email tactics

Drive e-commerce with tailored email tactics

Despite big headlines around social media and mobile, email marketing is still the most effective way for e-commerce companies to drive sales online. It is often the central component within digital plans as e-commerce marketers rely on the medium for building relationships and earning revenue

Connecting brand to the bottom line

Connecting brand to the bottom line

Sad as it is to admit, I've probably engaged in several dozen conversations over the years — some rather heated — that revolved around the definition of the word "brand." Occupational hazard, I guess.

On the wings of love: 
An ode to my airline

On the wings of love: 
An ode to my airline

Forgive me readers, for I have sinned: it's been a long time since my last confession. Actually, this one is rather difficult to get out. A bit embarrassing and — to be honest — I can't really believe I'm saying it out loud. Don't judge me.
 I think I like my airline. Stop looking at me like that. It's true, and I don't care who knows it.

Customer engagement vital to email strategy

Customer engagement vital to email strategy

Direct Marketing News convened a diverse group of email marketing executives in April for an editorial roundtable discussion, sponsored by StrongMail, to talk about several facets of email marketing strategy.

Have I told you lately 
that I'm wonderful?

Have I told you lately 
that I'm wonderful?

We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You. It's that simple — and that hard. And that inescapable

Let's be direct about it: Junk mail sucks

Let's be direct about it: Junk mail sucks

Direct marketers still spend more time than they like trying to prove to the rest of us that their industry is not populated solely by junk mailers and cheesy infomercial pitches. They have a good case. It can easily be argued, and has, that all marketing in the digital age is direct marketing.

Traditional and digital marketing thrive in tandem

Traditional and digital marketing thrive in tandem

Direct and digital marketers today are tasked with defining and refining the optimal marketing communications strategy based on audience and objectives.

Does this wine go with my social strategy?

Does this wine go with my social strategy?

Do brands need to dabble in social media just to be there, or is presence without relevance more dangerous than absence? This is a question I had been toying with, and one for which my brain wasn't producing any satisfactory answers.

Warning to retailers: Don't clutter my e-mail inbox

Warning to retailers: Don't clutter my e-mail inbox

Just minutes after the ball dropped to usher in the new year, my Blackberry buzzed. I had already hugged or called my closest family and friends but was happy to accept the good wishes of another.

Tech marketers should lose geek speak

Tech marketers should lose geek speak

Across from the desk in my office is a framed black-and-white shot of a veteran Joe DiMaggio and a rookie Mickie Mantle at the old Yankee Stadium.

Best is yet to come ... if marketers build it

Best is yet to come ... if marketers build it

It is a time of intense transition in the music business. New technologies are changing the definition of content and distribution. A young singer competes in a popular show and wins the audience vote. His victory is just the beginning as he is plugged into a marketing machine.

Integrated marketing begins with experience

Integrated marketing begins with experience

Direct Marketing News convened a group of professionals in September for a Valassis-sponsored roundtable to discuss issues inherent in creating direct marketing programs.

Today's consumer is not a moron; she's my mother

Today's consumer is not a moron; she's my mother

Brands that enable consumer behavior will be rewarded.

Q&A: Bobby Figueroa, Yahoo's VP of product development for consumer advertising

Q&A: Bobby Figueroa, Yahoo's VP of product development for consumer advertising

By

Yahoo's Bobby Figueroa, VP of product development for consumer advertising, discusses the company's 2011 goals

Q&A with Universal Pictures' Doug Neil

Q&A with Universal Pictures' Doug Neil

By

Doug Neil, SVP of digital marketing at Universal Pictures, explains his goals for the year, including a push into social

Forget loyalty, just get my name right

Forget loyalty, just get my name right

So-called privacy experts wring their hands almost daily about the amount of personal information being harvested by corporations for marketing purposes. But if those companies prove to be as inept at interpreting that data as my least-favorite hotel clerk, consumers have little to worry about.

Segmentation focus strong in b-to-b

Segmentation focus strong in b-to-b

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Business-to-business marketers are ahead of the curve when it comes to segmentation. After all, b-to-b marketing revolves around targeting specific groups of customers looking for particular solutions to problems.

Rosetta acquires healthcare agency Wishbone

Rosetta acquires healthcare agency Wishbone

Rosetta, an independent digital marketing agency, has acquired healthcare marketing agency Wishbone for an undisclosed sum. Wishbone will retain its name and management team, and will be integrated into Rosetta's overall healthcare business as a separate professionally focused group. It will continue to operate from its New York offices.

But wait... there's more to DRTV spots

But wait... there's more to DRTV spots

Direct response TV has been around nearly as long as its medium. But its vintage doesn't mean it has gone out of style. DRTV pros take tremendous pride in the way the channel has expanded.

Nutrisystem working with e-mail AOR Responsys to improve campaigns

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E-mail marketing firm Responsys is aiding weight-loss program Nutrisystem with various e-mail programs, as well as developing cross-channel customer-experience initiatives. The company is using Responsys' Interact Campaign, the company's software as a service (SaaS) campaign-management platform.

Leon Henry podcast

Leon Henry podcast

DMNews' copy editor Nathan Golia discusses how the Internet has changed insert media with Leon Henry, chairman and CEO of Leon Henry Inc.

Scott Olrich, CMO of Responsys

Scott Olrich, CMO of Responsys

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Associate editor Dianna Dilworth talks with Scott Olrich, CMO of Responsys, about e-mail marketing's evolution and the future of the channel.

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