DMNews debuts first DMNews/Pitney Bowes survey

DMNews debuts first DMNews/Pitney Bowes survey

December 17, 2007

The first DMNews/Pitney Bowes survey on direct mail and the environment suggests that consumers greatly overestimate the environmental impact of direct mail, a fact that likely colors attitudes toward the medium.
 
Popular Topics
Agency CRM CRM And Database Database Marketing & CRM Digital Marketing direct mail Direct Mail & Postal Direct Marketing Earnings EMail Marketing E-Mail Marketing Healthcare Interactive Marketing Internet Marketing Lists Loyalty Programs Mobile Marketing Multichannel Retail & Ecommerce nonprofit Nonprofits & Fundraising Online Video postal Search Marketing Social Media Social Media Marketing