James Norwood, former CMO at Episerver, is now Chief of Staff, responsible for product and pipeline. In this candid conversation with Kim Davis, Editor-in-Chief of DMN, he talks about the rarely described tension between what customers need and what vendors want to sell: “A fundamental dichotomy, if you will.” Vendors do a disservice to customers by labeling solutions with “cutesy names.” He also discusses the consolidation of content marketing and commerce, and the big topics marketers should be thinking about in 2019.
One on One: James Norwood Has Been Thinking About 2019
