P&O seeks to convert landlubbers

P&O sought video entries from landlubbers online and via social media and PR efforts.

The search started in Coober Pedy, 500 KM from the ocean.

More than 500 landlubbers entered the contest.

Six were chosen.

The winners winners were taken on an all–expenses paid Pacific Islands cruise.

Coober Pedy has a hot, dry desert climate.

Cruisin’ aboard a P&O ship.
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To dispel misconceptions about traveling on a cruise ship and to promote cruising as a fun vacation option, Carnival Australia's P&O Cruises tapped creative agency BMF to help find Australia's ultimate landlubbers.

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