P&O seeks to convert landlubbers

P&O sought video entries from landlubbers online and via social media and PR efforts.

The search started in Coober Pedy, 500 KM from the ocean.

More than 500 landlubbers entered the contest.

Six were chosen.

The winners winners were taken on an all–expenses paid Pacific Islands cruise.

Coober Pedy has a hot, dry desert climate.

Cruisin’ aboard a P&O ship.
Share this content:

To dispel misconceptions about traveling on a cruise ship and to promote cruising as a fun vacation option, Carnival Australia's P&O Cruises tapped creative agency BMF to help find Australia's ultimate landlubbers.

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above