PNC upgrades Siebel CRM

Share this article:

The PNC Financial Services Group Inc. has upgraded its Oracle's Siebel CRM software to help its growing customer service operations.

Siebel CRM was chosen to support new customer service capabilities put into place by PNC. PNC executives also hope to increase scalability with the software, in order to continue company growth. The financial services group is also applying Oracle Business Intelligence software, for use with corporate customers.

The newest Siebel CRM offers a streamlined user interface for easier training and use.

PNC has about 1100 branches in eight states and Washington, DC. All branches, the PNC Web site and sales and customer service centers will implement Siebel CRM applications to derive a view of clients across all sales channels.

IBM worked with PNC and Oracle to integrate Oracle's Siebel CRM into the company's existing system. PNC has an IBM infrastructure, which was upgraded at the same time as the latest Siebel CRM implementation. As an Oracle partner, IBM has Siebel-trained consultants to help with implementation, training and service.

Oracle, Redwood Shores, CA, is the world's largest enterprise software company. Clients include Whirlpool, AFG and Vodafone.

PNC works with clients in retail banking, corporate and institutional banking, global investment and asset management. The company is headquartered in Pittsburgh, PA.

Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Introduces Predictive Marketing Suite

MeritDirect Introduces Predictive Marketing Suite

New solutions include next logical product and customer lookalike modeling. The long-time direct marketing player announces it will open a San Jose office in September.

App of the Week: Refresh

App of the Week: Refresh

Cool or creepy? Refresh provides data that aims to help marketers and salespeople spark relevant in-person customer conversations.

Data Helps Wyndham Hotel Group Deliver a Five-Star Experience

Data Helps Wyndham Hotel Group Deliver a Five-Star ...

The hotel company relies on technology to ensure that its rates and inventory are in sync across platforms.