PNC upgrades Siebel CRM

The PNC Financial Services Group Inc. has upgraded its Oracle's Siebel CRM software to help its growing customer service operations.

Siebel CRM was chosen to support new customer service capabilities put into place by PNC. PNC executives also hope to increase scalability with the software, in order to continue company growth. The financial services group is also applying Oracle Business Intelligence software, for use with corporate customers.

The newest Siebel CRM offers a streamlined user interface for easier training and use.

PNC has about 1100 branches in eight states and Washington, DC. All branches, the PNC Web site and sales and customer service centers will implement Siebel CRM applications to derive a view of clients across all sales channels.

IBM worked with PNC and Oracle to integrate Oracle's Siebel CRM into the company's existing system. PNC has an IBM infrastructure, which was upgraded at the same time as the latest Siebel CRM implementation. As an Oracle partner, IBM has Siebel-trained consultants to help with implementation, training and service.

Oracle, Redwood Shores, CA, is the world's largest enterprise software company. Clients include Whirlpool, AFG and Vodafone.

PNC works with clients in retail banking, corporate and institutional banking, global investment and asset management. The company is headquartered in Pittsburgh, PA.