PM Digital books Lillian Vernon as search client

PM Digital's New York office has been selected as the exclusive provider of search engine and data feed marketing services for general merchandise cataloger and online retailer Lillian Vernon Corp.

The interactive services firm will be responsible for Lillian Vernon's pay-for-placement search campaigns and participation on comparison-shopping engines.

"Lillian Vernon chose PM Digital based on the results of a three-month pilot program comparing results of the test phase to that of the same time period last year," said Suzy Sandberg, managing director of PM Digital.

Lillian Vernon, Virginia Beach, VA, sells gifting, household, children's and fashion accessory products. Owned by Sun Capital Partners Inc., the company is known for its Lillian Vernon and Lilly's Kids catalogs as well as The Big Sale Catalog.

PM Digital is part of ParadyszMatera, a New York and Minneapolis firm that offers services including list brokerage and management, insert and print media, agency and interactive.