PlusSize.com Gains 4 Brands

Share this article:
Four apparel brands will feature their products on PlusSize.com, a Web site that lets visitors build an on-screen model and "try on" clothes virtually, according to My Virtual Model Inc., which provides technology for the site.


Elisabeth by Liz Claiborne, SizeAppeal, Just My Size and Ulla Popken will be featured on the site, which specializes in apparel for plus-size women, My Virtual Model said yesterday.


Using the technology, visitors input height, weight and hairstyle information so the system can build a visual image approximating their body type and facial features. Visitors then can view the model wearing apparel offered on the site and buy the products as well.


My Virtual Model, Montreal, claims that consumers who use the technology are less likely to return items.


Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.