Email marketing might seem like a routine activity by now, yet it remains an important aspect of reaching valuable customers.
Effective email marketing is about reaching the right customer with the right message at the right time.
In a sea of numbers, there are some that matter when it comes to email marketing and some that only look important.
Understanding the role of print and production in achieving hyper-personalization is critical, so consider the following four tips to drive the effectiveness and efficiency of your next direct marketing campaign.
What happens when messages are sent within a printed business document? You may be surprised to know that they get read.
You want to strike a chord with your customers and prospects. But as you can imagine, the more complex the personalization, the harder it is to put it together.
Three tactics for companies to reward (and attract) influencers this holiday season while building brand loyalty and generating sales
Loyalty is about transforming from generic earn-and-burn "transactional" models to interactive, personalized, and differentiated "emotional" ones.
In the B2B space, a 2x2 chart correlating purchase value (product/service cost) to purchase frequency is a simple tool to match efforts to the right opportunities.
For loyalty marketers and retailers, one ongoing challenge is finding new ways to create, maintain, or increase customers' attachment to their brand.
It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.