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Plug-ins: Tips & Advice

4 compelling ways to drive clicks

Email Marketing

4 compelling ways to drive clicks

Email marketing might seem like a routine activity by now, yet it remains an important aspect of reaching valuable customers.

3 tips to optimize your email campaigns

Email Marketing

3 tips to optimize your email campaigns

Effective email marketing is about reaching the right customer with the right message at the right time.

5 meaningful numbers that don't lie

Email Marketing

5 meaningful numbers that don't lie

In a sea of numbers, there are some that matter when it comes to email marketing and some that only look important.

Hyper-personalization in marketing

Production and Printing

Hyper-personalization in marketing

Understanding the role of print and production in achieving hyper-personalization is critical, so consider the following four tips to drive the effectiveness and efficiency of your next direct marketing campaign.

Capitalizing on transactional documents

Production and Printing

Capitalizing on transactional documents

What happens when messages are sent within a printed business document? You may be surprised to know that they get read.

Simplifying complex, personalized print

Production and Printing

Simplifying complex, personalized print

You want to strike a chord with your customers and prospects. But as you can imagine, the more complex the personalization, the harder it is to put it together.

Keeping loyalty during the holiday season

Data/Analytics

Keeping loyalty during the holiday season

Three tactics for companies to reward (and attract) influencers this holiday season while building brand loyalty and generating sales

Evolve to establish emotional connections

Data/Analytics

Evolve to establish emotional connections

Loyalty is about transforming from generic earn-and-burn "transactional" models to interactive, personalized, and differentiated "emotional" ones.

B2B loyalty marketing deconstructed

Data/Analytics

B2B loyalty marketing deconstructed

In the B2B space, a 2x2 chart correlating purchase value (product/service cost) to purchase frequency is a simple tool to match efforts to the right opportunities.

Embrace the new omnichannel experience

Data/Analytics

Embrace the new omnichannel experience

For loyalty marketers and retailers, one ongoing challenge is finding new ways to create, maintain, or increase customers' attachment to their brand.

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