Plug-ins

5 meaningful numbers that don't lie

5 meaningful numbers that don't lie

In a sea of numbers, there are some that matter when it comes to email marketing and some that only look important.

3 tips to optimize your email campaigns

3 tips to optimize your email campaigns

Effective email marketing is about reaching the right customer with the right message at the right time.

4 compelling ways to drive clicks

4 compelling ways to drive clicks

Email marketing might seem like a routine activity by now, yet it remains an important aspect of reaching valuable customers.

Simplifying complex, personalized print

Simplifying complex, personalized print

You want to strike a chord with your customers and prospects. But as you can imagine, the more complex the personalization, the harder it is to put it together.

Capitalizing on transactional documents

Capitalizing on transactional documents

What happens when messages are sent within a printed business document? You may be surprised to know that they get read.

Hyper-personalization in marketing

Hyper-personalization in marketing

Understanding the role of print and production in achieving hyper-personalization is critical, so consider the following four tips to drive the effectiveness and efficiency of your next direct marketing campaign.

Embrace the new omnichannel experience

Embrace the new omnichannel experience

For loyalty marketers and retailers, one ongoing challenge is finding new ways to create, maintain, or increase customers' attachment to their brand.

B2B loyalty marketing deconstructed

B2B loyalty marketing deconstructed

In the B2B space, a 2x2 chart correlating purchase value (product/service cost) to purchase frequency is a simple tool to match efforts to the right opportunities.

Evolve to establish emotional connections

Evolve to establish emotional connections

Loyalty is about transforming from generic earn-and-burn "transactional" models to interactive, personalized, and differentiated "emotional" ones.

Keeping loyalty during the holiday season

Keeping loyalty during the holiday season

Three tactics for companies to reward (and attract) influencers this holiday season while building brand loyalty and generating sales

Measuring the lifetime value of a customer

Measuring the lifetime value of a customer

Customer lifetime value is a common metric that—if calculated correctly—offers insight into building a customer strategy.

The new multichannel CRM world

The new multichannel CRM world

Companies need to access data from across those multiple channels, along with CRM, to create a truly overarching view of a customer.

7 tips for demand generation excellence

7 tips for demand generation excellence

When it comes to planning their approach to data-focused demand generation, many B2B marketers are at a loss as to how to proceed.

3 ways to gamble away next year's lead gen budget

3 ways to gamble away next year's lead gen budget

Stop gambling with next year's marketing budget and play your cards right with Content, Cadence, and Closure.

Hey CMO, want to generate strong leads? Well, then you have to be relevant

Hey CMO, want to generate strong leads? Well, then you have to be relevant

In this new world of empowered and engaged consumers, a lead is only a lead if you have connected what is relevant to the customer.

Generate sales-ready webinar leads

Generate sales-ready webinar leads

Webinars are a good source of leads for many marketers, especially in B2B—but they also have their fair share of challenges.

Wasting traffic with poor conversion

Wasting traffic with poor conversion

Internet marketing is a two-step forward, one-step back process largely built on trial and error.

Meaningful social media measurement

Meaningful social media measurement

When utilized properly, social media generates awareness, consideration, loyalty and advocacy — all of which can be measured.

Fully utilize attribution in search marketing

Fully utilize attribution in search marketing

Getting search marketers to switch from last-click has been difficult because it's considered easier to manage, measure and explain.

On the move: surveying your mobile user

On the move: surveying your mobile user

As mobile usage continues to grow, it is becoming critical for marketers to understand mobile customers' experiences, intentions and desires.

Maintain a meaningful cross channel dialogue with customers

Maintain a meaningful cross channel dialogue with customers

Today's marketer needs a more complete solution that fully contemplates the customer's desire for relevancy and cross channel consistency.

Plug-ins: search marketing

Plug-ins: search marketing

Search is about more than just keywords. This month, our expert columnists discuss strategies for staying relevant and searchable.

Plug-ins: b-to-b marketing

Plug-ins: b-to-b marketing

Managing your data so that it works for you takes work — especially in the data-driven b-to-b marketing world.

Plug-ins: audience development

Plug-ins: audience development

Whether you call it circulation marketing, audience development or relationship marketing, the need is the same — to build leads and maximize ROI.

Plug-ins: DRTV

Plug-ins: DRTV

DRTV no longer exists in a vacuum. The advent and wide usage of social media has seen to that — which means it's more important than ever for direct response TV marketers to integrate social media into their strategies. Our expert columnists weigh in.

Plug-ins: email marketing

Plug-ins: email marketing

Email marketing is no longer a one-to-many communications strategy. Our experts offer up their best advice to help marketers take advantage of consumer expectations.

Plug-ins: social Marketing

Plug-ins: social Marketing

Our expert columnists this month offer practical advice regarding the most effective ways to use social media to foster greater loyalty among customers, including strategies around providing meaningful content for maximum engagement; how to use data collected to improve targeting in a way that is integrated with other marketing efforts; and how to measure and track social marketing efforts.

Plug-ins: search marketing

Plug-ins: search marketing

Despite the still-shaky economy, marketers continue to increase their investments in search engine marketing, according to several reports. Two of our Plug-ins experts this month provide their best advice on how to look at navigating the retargeting landscape. Our third expert provides best practices for maximizing search in holiday marketing campaigns in the e-commerce arena.

Plug-ins: printing & production

Plug-ins: printing & production

The printing and production sector has undergone major transformation in a digitally dominated market, and many marketers can now use the dual impact of print media and technology to communicate marketing messages to customers. At the same time, there has been a recalibration of expectations for improved sales and greater return on investment.

Plug-ins: lead generation

Plug-ins: lead generation

Generating qualified, sales-ready leads is often a primary objective for b-to-b direct marketers. The good news is that direct marketing, if done right, is one of the most effective ways to generate, nurture and qualify leads.

Plug-ins: email

Plug-ins: email

Email marketing enables marketers to deliver custom messages directly to an in-box that many consumers check multiple times a day. Best of all, consumers have opted into most email databases, meaning they've already expressed interest in receiving communications from that brand.

Plug-ins: CRM

Plug-ins: CRM

With the advent of social CRM, companies can now track and monitor customer behavior to inform segmentation and customization of marketing messages.

Plug-ins: analytics

Plug-ins: analytics

Brands need to gain the most from their sales and marketing investments, and now more than ever, proving return on investment is the minimum price of entry to unlocking budget. The most surefire way to gain valuable insight into what's working and why is through marketing analytics, the practice of measuring and managing marketing performance to drive maximum ROI.

Effective tips for b-to-b social media plans

Effective tips for b-to-b social media plans

Most b-to-b marketers continue to be challenged with finding the very best direct and digital marketing strategy — one that is effective and appeals to the right constituents within organizations — while not breaking the bank on the marketing budget.

Four steps to follow when choosing a list

Four steps to follow when choosing a list

You can only go to the well so many times.

Making contact with display ad campaigns

Making contact with display ad campaigns

If only you had a crystal ball that showed you where your target audience was traveling online, and what it already knew about your company, products and brand.

From location-centric to customer-centric

From location-centric to customer-centric

The power of the mobile device for marketers has been validated as an incredibly effective vehicle to deliver personal, highly relevant messages, especially when those messages are delivered based on context, such as a person's location. However, that information alone does not tell us what a potential customer might want or which message is most likely to resonate with them.

Improve speed of the mobile experience

Improve speed of the mobile experience

Speed is integral to improving the mobile user experience. People count on fast, reliable information delivered to their mobile devices, but Web browsing and SMS-based services are vulnerable to delays caused by the platform's limited bandwidth.

Capitalize on all areas of mobile marketing

Capitalize on all areas of mobile marketing

Mobile has the potential to amplify any marketing channel while at the same time connecting everything, from TV to print to online. Most marketers have not been taking full advantage of the fourth screen, and as a result are leaving money on the table.

Gain the most ROI from phone campaigns

Gain the most ROI from phone campaigns

Maximizing ROI can be more of an art form than an exact science. There are two simple ways to increase the ROI of a direct marketing campaign: decrease the cost per order (CPO) or increase the revenue per order.

Tactics to enhance your DRTV investment

Tactics to enhance your DRTV investment

Direct response television is effective in generating immediate revenue results and helping build brand awareness. Every company is focused on the bottom line. Nielsen ratings — at their best — are an inexact science, while DRTV is measurable.

Is your product or service right for DRTV?

Is your product or service right for DRTV?

If the latest crop of infomercials and short-form direct response television commercials is any indication, this method of advertising can be used for just about any type of product or service.

Direct mail unmatched in marketer toolkit

Direct mail unmatched in marketer toolkit

Direct mail doesn't work, direct mail is too expensive, and now direct mail is obsolete — I've heard this type of rhetoric for years. It's a true "if I had a dollar" type comment...and it seems especially prevalent in the last few years.

Tactics to ensure your direct mail is opened

Tactics to ensure your direct mail is opened

As direct marketers, we've been warned. Much research has shown we have three seconds to convince our target to open our mailing. If we don't hook people then, we've lost them.

Keep direct mail short, simple and personal

Keep direct mail short, simple and personal

Direct mailers all know about the relative importance of factors that contribute to direct mail success and above all, the value of constant testing to maximize return on investment.

Tips and tenets for driving social strategy

Tips and tenets for driving social strategy

A few short years ago, social media was new and marketers were cautious about the medium.

Set clear objectives for social success

Set clear objectives for social success

Social media marketing can produce significant return on investment when it is done well, but many companies jump into it without setting clear objectives.

Put your social advocates to work for you

Put your social advocates to work for you

While the concept of word-of-mouth marketing has been around for ages, the Web and social media have taken it a step further.

Leverage data to grow customer loyalty

Leverage data to grow customer loyalty

By

Have you ever received a promotion from a company for a product you've already purchased from them? If so, you're not alone.

Avoid new database vendor problems

Avoid new database vendor problems

After selecting a new marketing database vendor, marketers can become complacent. After all, if the marketer just spent considerable effort putting vendors under a microscope, the last thing they want is to be hands on afterward.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...