Plot thickens in Forever 21 data breach

Share this article:
Forever 21, the teen-focused (or wanna-be-a-teen-focused) clothing chain, has revealed that the credit card numbers accessed in a massive data breach in January of this year actually dated all the way back to 2003 in some cases.

According to Evan Schuman's StorefrontBacktalk, "the almost 100,000 credit and debit cards accessed from the chain in a breach included transactions from 2003 through 2005, which was stored on a corporate data center, apparently in violation of PCI rules."

Other stores involved in the same data breach (TJ Maxx and Sports Authority among them) had data stolen via "wardriving," ie, the thieves hacked into point of sale data through stores' unprotected wireless Internet. Forever 21, on the other hand, reported that their data was taken directly from a corporate data center.

Also weird: all the data from 2003-2005 seems to have come from a single store in Fresno, CA.

This makes me curious about whether it was really the same hackers -- why would they take one tactic with nearly a dozen other stores, and this with another? Any experts out there care to venture a guess on this?
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

Omnichannel Represents a Sea Change in Marketing

Omnichannel Represents a Sea Change in Marketing

Instead of thinking about channels first, marketers need think about customers and outcomes.

Will American Wallets React to Jack Ma's "Open Sesame"?

Will American Wallets React to Jack Ma's "Open ...

Observers pooh-pooh Alibaba's chances to challenge Amazon and eBay, but the boss of China's e-commerce giant vows rapid U.S. expansion following his IPO.

Getting Email Out of the Friend Zone

Getting Email Out of the Friend Zone

It may not be the sexiest channel, but it is the most reliable.