PLI Passes the Privacy Torch

Share this article:
After less than two years in existence, the Privacy Leadership Initiative has ceased to operate, deferring to other groups to carry on its mission of educating consumers and businesses about privacy issues, the group announced this week.


The PLI was formed in September 2000 as a privacy research and education partnership of CEOs from 15 corporations, including Acxiom, DoubleClick and Experian; and nine business associations, including the Direct Marketing Association and the Interactive Advertising Bureau, which was recently renamed from the Internet Advertising Bureau.


The PLI consumer Web site, understandingprivacy.org, will be taken over by BBBOnLine, a program of the Better Business Bureau system. The site includes privacy tips and tools consumers can use to manage their personal privacy. The site has drawn more than 500,000 unique visitors, and BBBOnLine has formed a new education subcommittee of its board of directors to oversee the site.


The PLI also created "Privacy Made Simple," a guide to help small and medium-sized businesses develop privacy policies and qualify for an online privacy seal. The U.S. Chamber of Commerce partnered with the PLI to distribute the guide and has agreed to keep it available on its Web site. More than 3,000 small businesses downloaded this handbook in its first month from the chamber's Web site. BBBOnLine also has agreed to continue posting "Privacy Made Simple" at the understandingprivacy.org site.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

De Quinto Tapped as Coke's Next CMO

De Quinto Tapped as Coke's Next CMO

The president of the company's Iberia Business Unit will take over from Joe Tripodi upon his retirement in February.

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite ...

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches