PLI: Consumers Want Easy-to-Read Privacy Notices
The announcement was based on a survey conducted by Harris Interactive and sponsored by PLI, a coalition of businesses and affiliated organizations geared to help consumers control how their personal information is used on- and offline. It closely tracked the Culnan-Milne Survey on Consumers & Online Privacy Notices, which was released yesterday and also identified consumer interest in shorter privacy notices, the PLI said.
The Harris survey's key findings were:
· 70 percent agreed that companies "should use the same summary or checklist for privacy policies"
· 3 percent reviewed online privacy notices carefully most of the time while 64 percent did not read notices at all or only glanced at them
· 12 percent reported reviewing financial notices carefully
· The top reasons cited for not reading privacy policies more carefully were a lack of time/interest and a high level of difficulty understanding the notices.
"That consumers care deeply about privacy matters is a given," said David Klaus, PLI's executive director. "What is new here is that for the first time we have a survey which quantified growing consumer frustration as they wade through lengthy privacy notices."