PlayJ gives advertiser supported MP3's

Share this article:
EverAd Inc., New York, said Friday that it will be rolling out a new MP3 player within the next two weeks that will be wholly advertiser supported. The PlayJ, which has been available for download only from tucows.com for the past month, will be updated to include banner ads that are downloaded at the same time as a song. The company has secured advertising from more than 250 companies and plans to market the player to other sites either alone or through a plug-in for use with other players such as WinAmp.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.

The Tweet Beat: Marketo and Acxiom Shake Hands

The Tweet Beat: Marketo and Acxiom Shake Hands

Data collection king Acxiom and marketing automation giant Marketo announce a partnership at the latter's summit in San Fran. The Twittersphere was twitting.