May 2013 Issue

Battle of the Brands

Breakfast at Tiffany's or the Red Carpet With Harry Winston?

Diary of a CMO

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Technology Is Changing the Way We Market—and Spend

Banking on Customer Experience Management

40 Under 40: 2013 Call For Entries Now Open!

February 28, 2000

PlayJ gives advertiser supported MP3's

EverAd Inc., New York, said Friday that it will be rolling out a new MP3 player within the next two weeks that will be wholly advertiser supported. The PlayJ, which has been available for download only from tucows.com for the past month, will be updated to include banner ads that are downloaded at the same time as a song. The company has secured advertising from more than 250 companies and plans to market the player to other sites either alone or through a plug-in for use with other players such as WinAmp.