PlayJ gives advertiser supported MP3's

Share this article:
EverAd Inc., New York, said Friday that it will be rolling out a new MP3 player within the next two weeks that will be wholly advertiser supported. The PlayJ, which has been available for download only from tucows.com for the past month, will be updated to include banner ads that are downloaded at the same time as a song. The company has secured advertising from more than 250 companies and plans to market the player to other sites either alone or through a plug-in for use with other players such as WinAmp.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Video's Going Programmatic, New Study Contends

Video's Going Programmatic, New Study Contends

Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.

Dollar Growth Rate of Video to Peak This Year

Dollar Growth Rate of Video to Peak This ...

It will increase by 56% to $6 billion, then taper off due to growth in inexpensive mobile placements, says a new study.

Alliance Data Spends $2.3 Billion to Buy Conversant

Alliance Data Spends $2.3 Billion to Buy Conversant

CEO Ed Heffernan says the acquisition "bulks up" the digital marketing power of Alliance and its Epsilon and Loyalty One units.