Direct Line Blog

Playboy utilizes mobile marketing

Share this article:

PlayboyU.com, a social networking site owned and operated by Playboy Enterprises, Inc., is using mobile marketing to reach college students.

The site, which Playboy says mixes journalism and entertainment, is encourages students to generate their own content, such as videos and bar reviews, along with articles from professional writers.

There are public pages for view on the site, but to become a registered member, one must have a “.edu” email address, thus proving they are a college student.

Playboy uses social networking and mobile marketing to promote the site to its target demographic. Some examples of this include a “Miss Playboy Mobile” contest, and an NFL picks feature that can be done via text message.

In the few weeks, the company says, the site will become Iphone compatible.

We recently explored how brands increasingly utilize mobile to market to this 18-26 demographic, and Playboy seems to understand the benefits of this.

Share this article:
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

All the Post Office Needs Is a Little Repackaging

All the Post Office Needs Is a Little ...

If big mailers want Standard Mail prices kept in line, they need to root, root, root for the Postal Service shipping team. It trails UPS and FedEx by $6 per ...

The State of B2B Marketing Automation

The State of B2B Marketing Automation

Adoption of marketing automation in B2B varies widely by industry—as does the perception of its value.

Do You Really Know What Motivates Your Customers?

Do You Really Know What Motivates Your Customers?

Direct marketing is about understanding customers enough to drive them to act; Walk the Walk is a distinctive example.