November 05, 1998
Playboy, K-tel Form Online Music Store
Playboy Online (www.playboy.com) and K-tel (www.ktel.com) have announced the formation of a new co-branded online music store. The new store, which will be launched in time for the holiday shopping season, will be called the Playboy/K-tel Music Store and will be located within Playboy.com.
The site will feature more than 250,000 music titles, including K-tel's proprietary music compilations. Visitors also will have the ability to create customized CD compilations by using K-tel's music master library. The partnership is Playboy Online's largest financial pact.