Playboy, K-tel Form Online Music Store

Share this article:
Playboy Online (www.playboy.com) and K-tel (www.ktel.com) have announced the formation of a new co-branded online music store. The new store, which will be launched in time for the holiday shopping season, will be called the Playboy/K-tel Music Store and will be located within Playboy.com.


The site will feature more than 250,000 music titles, including K-tel's proprietary music compilations. Visitors also will have the ability to create customized CD compilations by using K-tel's music master library. The partnership is Playboy Online's largest financial pact.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.