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3 Effective Ways to Make E-Commerce More Engaging

Interactive Ads to Rule Them All

Carol Krol, Senior Editor

February 10, 2000

Playboy Enterprises Reports Earnings Down for Fourth Quarter

Playboy Enterprises Inc., Chicago, yesterday reported fourth quarter earnings of $12 million (before interest, taxes, depreciation and amortization), down from $16 million for the same period in 1998. Revenues were flat at $92.4 million. The Catalog Group, a division of Playboy, which includes Critics' Choice Video and Collectors' Choice Music catalogs and Web sites, and the Playboy and Spice product catalogs, reported fourth quarter EBITDA earnings down at $1.6 million, compared to $2.2 million for the same period in 1998. Catalog revenues declined 30 percent to $16.5 million, attributed to planned lower circulation for its video catalog. The Playboy and Spice catalogs were reconfigured as online-only catalogs at www.playboystore.com and www.cyberspice.com and become part of the publishing company's e-commerce business. Playboy Online will be spun off this year as Playboy.com in an IPO.