Playboy catalog to include insert

Share this article:

Fasano & Associates has introduced the Playboy Catalog Package Insert Program.

Inserts will be placed in the most recent Playboy catalog. The brand conscious consumers who receive the catalog are purchasing men's and women's fashion apparel and accessories, including bodywear, swimwear, outerwear and footwear, as well as home furnishings, electronics, gadgetry and lifestyle and entertainment products. The age range is 35 to 45 with median household income from $50,000-$75,000.

Three hundred thousand annual packages are available beginning at $60/M.

Fasano & Associates, Sherman Oaks, CA, is an independent list brokerage and direct marketing company.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

DMA 2014 Kicks Off Under New Management

DMA 2014 Kicks Off Under New Management

Thomas Benton and Jane Berzan will preside over an event indicative of an association serving a wider array of industry segments.

De Quinto Tapped as Coke's Next CMO

De Quinto Tapped as Coke's Next CMO

The president of the company's Iberia Business Unit will take over from Joe Tripodi upon his retirement in February.

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.