Play-By-Play Toys and Novelties Launches E-Commerce Site
Orders can be made online by filling out an order form or by phone or fax. Users also will be able to submit requests to receive the company's Fun Stuff mail-order catalog.
The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.
Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.
There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.