Play-By-Play Toys and Novelties Launches E-Commerce Site
Orders can be made online by filling out an order form or by phone or fax. Users also will be able to submit requests to receive the company's Fun Stuff mail-order catalog.
Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.
It will increase by 56% to $6 billion, then taper off due to growth in inexpensive mobile placements, says a new study.
CEO Ed Heffernan says the acquisition "bulks up" the digital marketing power of Alliance and its Epsilon and Loyalty One units.