Play-By-Play Toys and Novelties Launches E-Commerce Site
Orders can be made online by filling out an order form or by phone or fax. Users also will be able to submit requests to receive the company's Fun Stuff mail-order catalog.
E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.
At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.
While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.