PlattForm Advertising gets new bookbuyer lists

PlattForm Advertising has been selected as the program manager for five new to market book buyer files.

These include the 155,589-universe science and math academic and professional book buyers, the 143,379-universe nursing and medical academic and professional book buyers, the 73,345-universe engineering academic and professional book buyers, the 70,276-universe education academic and professional book buyers.

These book buyers are highly educated, career-oriented upscale consumers who are committed to learning for personal development and professional advancement. They have purchased one or more books by direct mail from university presses within the past 24 months.

Each list is available beginning at $105/M.

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