Prognostication is an essential part of strategic planning and trendwatching in marketing. Here, a mix of 2014 projections from around the industry.
There are numerous steps associated with the conception, strategy, creation, execution, and confirmation of a sound media plan.
Month 10: Take time for reflection on what works—and what hasn't—and change accordingly.
Creating the conditions for success in the new marketing reality.
Month 4 for Mitel: The time for bold action is now.
It's a thorny question. See what our readers had to say about it.
As Rashima Karden and Bill Dunbar waited to present their case to Zap Electronics CEO Jenna Savas, uncertainty failed to unnerve them. They knew their decision was sound.
Draftfcb, part of the Interpublic Group of Companies, is suing two former employees and Digitas, confirmed a Draftfcb spokesperson.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.