Planning

Check Yourself Before You Wreck Yourself

Check Yourself Before You Wreck Yourself

Creating the conditions for success in the new marketing reality.

Listening? Check. Planning? Check. Now? Deliver...

Listening? Check. Planning? Check. Now? Deliver...

Month 4 for Mitel: The time for bold action is now.

Is a loss leader sustainable? Answers

Is a loss leader sustainable? Answers

It's a thorny question. See what our readers had to say about it.

Is a loss leader sustainable?

Is a loss leader sustainable?

As Rashima Karden and Bill Dunbar waited to present their case to Zap Electronics CEO Jenna Savas, uncertainty failed to unnerve them. They knew their decision was sound.

Draftfcb files lawsuit against Digitas

By

Draftfcb, part of the Interpublic Group of Companies, is suing two former employees and Digitas, confirmed a Draftfcb spokesperson.

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Delivered: Fitness Postcards

Delivered: Fitness Postcards

What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)

Liking Social Data

Liking Social Data

Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.

Everyday Email Essentials

Everyday Email Essentials

Here are three must-have data sets that every marketer should include in his or her email strategy.