Planning

Infographic: Marketing Growth on the Horizon

Infographic: Marketing Growth on the Horizon

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Prognostication is an essential part of strategic planning and trendwatching in marketing. Here, a mix of 2014 projections from around the industry.

How to Plan a Successful Media Buying Strategy

How to Plan a Successful Media Buying Strategy

There are numerous steps associated with the conception, strategy, creation, execution, and confirmation of a sound media plan.

Look Back and Learn

Look Back and Learn

Month 10: Take time for reflection on what works—and what hasn't—and change accordingly.

Check Yourself Before You Wreck Yourself

Check Yourself Before You Wreck Yourself

Creating the conditions for success in the new marketing reality.

Listening? Check. Planning? Check. Now? Deliver...

Listening? Check. Planning? Check. Now? Deliver...

Month 4 for Mitel: The time for bold action is now.

Is a loss leader sustainable? Answers

Is a loss leader sustainable? Answers

It's a thorny question. See what our readers had to say about it.

Is a loss leader sustainable?

Is a loss leader sustainable?

As Rashima Karden and Bill Dunbar waited to present their case to Zap Electronics CEO Jenna Savas, uncertainty failed to unnerve them. They knew their decision was sound.

Draftfcb files lawsuit against Digitas

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Draftfcb, part of the Interpublic Group of Companies, is suing two former employees and Digitas, confirmed a Draftfcb spokesperson.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.