Prognostication is an essential part of strategic planning and trendwatching in marketing. Here, a mix of 2014 projections from around the industry.
There are numerous steps associated with the conception, strategy, creation, execution, and confirmation of a sound media plan.
Month 10: Take time for reflection on what works—and what hasn't—and change accordingly.
Creating the conditions for success in the new marketing reality.
Month 4 for Mitel: The time for bold action is now.
It's a thorny question. See what our readers had to say about it.
As Rashima Karden and Bill Dunbar waited to present their case to Zap Electronics CEO Jenna Savas, uncertainty failed to unnerve them. They knew their decision was sound.
Draftfcb, part of the Interpublic Group of Companies, is suing two former employees and Digitas, confirmed a Draftfcb spokesperson.
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...