@plan.inc. Launches E-Tailgraphics

Share this article:
Stamford, CT-based @plan.inc, an online business-to-business exchange for optimizing online advertising and merchandising strategies, yesterday launched its E-Tailgraphics system. The system assists market researchers in the categories of automotive, travel and general merchandise. It comprises four modules: Market Performance Evaluator, E-Tail Segment Ranker, Customer Performance Evaluator and Market Segment Profiler.


Each quarter the system will be updated from a sample of 15,000 active online shoppers in the automotive, travel, and general merchandise sectors. This will give subscribing online e-tailers the ability to track their progress over time on measures of performance and allow them to assess how their performance stacks up with that of their competitors.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Day Two at DMA2014

Day Two at DMA2014

It was awards day in San Diego, with Teradata's Lisa Arthur being named Marketer of the Year, and Google Japan being feted for its direct mail prowess.

Today's Forecast: Chilly With a 10 Percent Lift in Parka Sales

Today's Forecast: Chilly With a 10 Percent Lift ...

The Weather Company launches a website offering marketers free advice on how to take advantage of shifts in the weather.

DMA 2014 Kicks Off Under New Management

DMA 2014 Kicks Off Under New Management

Thomas Benton and Jane Berzan will preside over an event indicative of an association serving a wider array of industry segments.