@plan.inc. Launches E-Tailgraphics

Share this article:
Stamford, CT-based @plan.inc, an online business-to-business exchange for optimizing online advertising and merchandising strategies, yesterday launched its E-Tailgraphics system. The system assists market researchers in the categories of automotive, travel and general merchandise. It comprises four modules: Market Performance Evaluator, E-Tail Segment Ranker, Customer Performance Evaluator and Market Segment Profiler.


Each quarter the system will be updated from a sample of 15,000 active online shoppers in the automotive, travel, and general merchandise sectors. This will give subscribing online e-tailers the ability to track their progress over time on measures of performance and allow them to assess how their performance stacks up with that of their competitors.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Bloomberg Names Bigley CMO

Bloomberg Names Bigley CMO

Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.