PlanetOutdoors.com, Away.com Form Co-branding Agreement

Share this article:
PlanetOutdoors.com and Away.com entered into a strategic partnership, yesterday. The two will offer travel services and apparel on a co-branded web site.


Away.com customers will have access to apparel footwear and equipment for outdoor sports through PlanetOutdoors.com.


PlanetOutdoors.com customers will be able to access away.com's full service, personalized web Site featuring 75,000 pages of travel content and a network of more than 1,000 tour operators worldwide.


The agreement allows both companies to feature fully co-branded stored for gear and travel services.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

How Amazon Ads Might Change the Game

How Amazon Ads Might Change the Game

Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?

Less Than Half of Marketers Say the C-Suite "Gets" Digital

Less Than Half of Marketers Say the C-Suite ...

The long road to digital marketing leadership starts with organizational alignment, a study finds.

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.