PlanetOutdoors.com, Away.com Form Co-branding Agreement

Share this article:
PlanetOutdoors.com and Away.com entered into a strategic partnership, yesterday. The two will offer travel services and apparel on a co-branded web site.


Away.com customers will have access to apparel footwear and equipment for outdoor sports through PlanetOutdoors.com.


PlanetOutdoors.com customers will be able to access away.com's full service, personalized web Site featuring 75,000 pages of travel content and a network of more than 1,000 tour operators worldwide.


The agreement allows both companies to feature fully co-branded stored for gear and travel services.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Is the Next Mobile Already at Hand?

Is the Next Mobile Already at Hand?

Researchers quibble about just how big the Internet of Things is going to be, but a new report says it's going to be huge and that marketers need to pay ...

Sony Brings Data to Outdoor Advertising

Sony Brings Data to Outdoor Advertising

Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.