PlanetOne lists go to List Services Corp.

Share this article:
List Services Corp. has been awarded management of the PlanetOne Marketing files. The stable of lists marks the debut of three multinational files: Planet Opportunity Sweepstakes-Multinational, Lighthouse Merchandise Buyers-Multinational and International Merchandise Opportunity Buyers-Multinational, among several other files.

PlanetOne Marketing offers direct marketers men and women who respond to promotions and buy a wide variety of general merchandise, as well as respond to many sweepstakes offers. Suggested usage includes general merchandise, sweepstakes, publishing, credit card, fundraising, home & garden and more!

The total masterfile has a combined universe of 612,000. Prices range on individual segments from $90/M to $275/M.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.