PlanetHopper Offers Timely, Targeted Deals Via Wireless

Share this article:
PlanetHopper Inc. recently opened its new Digital Deal Web site, which promises to empower the wireless business industry in a way not seen before.


PlanetHopper founder and president Rachael Barenbaum said Planethopper.com would allow entertainment and service industry businesses to target consumers with news about promotions or deals in which they expressed an interest.


For example, a New York Knicks fan could sign on to be informed about the availability of tickets for an upcoming game. If tickets become available at 4 p.m. on game day for the otherwise sold-out event, the service user would be informed via wireless platform about the development.


"PlanetHopper recognizes that timing is everything in the entertainment and services industries," Barenbaum said. "Businesses now have push-button control over their inventory and promotions through this system."


Barenbaum explained that service subscribers would have the option of running long-term promotional campaigns or trumpeting last-minute deals. Subscribing business owners would be given access to a network that would allow the owner to go online and instantly post news of their promotions.


"Digital deals are next-generation coupons, instantly available, wireless and scalable," Barenbaum said.


The New York-based company is already close to finalizing deals with such big-name operations as Atlantic Records, New Line Cinema and the Tampa Bay Devil Rays baseball team, Barenbaum said.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

The company relied on digital to get its growing children's apparel brand off of the ground.

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.