PlanetFeedback Goes Barefoot

Share this article:
PlanetFeedback.com, a consumer feedback service, has named Barefoot Advertising, Cincinnati, as its agency of record for business-to-business marketing efforts.


The appointment comes on the heels of PlanetFeedback's maiden foray into the business-to-business market through its BrandPulse product.


Targeted to marketers, BrandPulse is designed to offer in-depth analytics based on customer satisfaction and word-of-mouth behavior of consumers who provide online feedback.


DDB, New York, will continue to handle consumer advertising for PlanetFeedback.


Barefoot is charged with developing and implementing advertising and promotional strategies for BrandPulse, followed by other unspecified PlanetFeedback products.


The assignment is "to create more leads for their salespeople through a range of marketing vehicles to reach BTB customers like ad agencies, corporations, investment analysts and PR firms," said John Yengo, executive vice president and partner at Barefoot.


The 7-year-old full-service agency's clients include P&G, BriteSmile, Chattem and Van Melle. It recently won Global Knowledge, Cary, NC, an IT training company.


PlanetFeedback claims to generate an estimated 10,000 letters each week.


Consumers can send feedback directly to the site, www.planetfeedback.com, or via sites that use the company's service, such as Oxygen.com, Epinions.com and CNNfn.com.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Yo-ho, Yo-ho! An Automated Life for Me [Infographic]

Yo-ho, Yo-ho! An Automated Life for Me [Infographic]

Increased productivity is the real Hook for marketing automation.

Russ Klein Tapped to Head American Marketing Association

Russ Klein Tapped to Head American Marketing Association

The former Burger King and 7-Eleven CMO takes over as the organization looks to expand globally.

Publicis Launches New Digital Agency

Publicis Launches New Digital Agency

Roar, an amalgam of top digital talent from across Publicis Groupe, will be led by Zenith OptiMedia veteran Sean Reardon.