PlaceIQ Partners to Take Its Local Intel to Desktops

Share this article:

Its agreement to tap into Tapad's Unify platform connects geo-located mobile campaigns with PCs.

 All Mobile is Local
PlaceIQ makes a local move to desktops.
 

PlaceIQ, the company that broke up the U.S. into demographically tagged 100 meter squares to inform real-time mobile ads, will now extend its model to desktop screens.

The company today announced a partnership with Tapad, a provider of cross-device marketing technology whose Unify platform enables advertisers to connect audiences across more than a billion devices—including smartphones, tablets, desktops, and laptops.

“Tapad's cross-screen capability will help clients implement more comprehensive campaigns,” said PlaceIQ CEO Duncan McCall in a statement. “We will be able to give brands a deeper understanding of their audiences.”

Tapad CEO Are Traasdahl said his company's technology would augment the effectiveness of PlaceIQ's platform. “[PlaceIQ's] technology is poised to reshape how the industry measures real-world, in-store ROI and, when combined with our Device Graph Access, will provide a truly unified view of campaign performance,” Traasdahl said.

Share this article:
close

Next Article in Mobile Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Mobile Marketing

North American Mobile Ads Doubled to $8.1 Billion in 2013

North American Mobile Ads Doubled to $8.1 Billion ...

The revenue surge was a global one, with mobile advertising up 92% worldwide, according to the Interactive Advertising Bureau.

NinthDecimal Unveils Programmatic Mobile Audience Solution

NinthDecimal Unveils Programmatic Mobile Audience Solution

The company aims to address mobile programmatic buying through several recent partnerships.

Nine out of 10 Back-to-School Shoppers Will Hit the Bricks

Nine out of 10 Back-to-School Shoppers Will Hit ...

They'll visit stores to touch product and avoid shipping fees, but eight of 10 plan to consult mobile devices in the aisles, a study says.